What Media Group has announced that its broadcast platform, What Network, has expanded its media rights footprint across Sub-Saharan Africa, excluding South Africa, bringing live coverage of the 2026 Commonwealth Games to What.tv via the web.What Network has been broadcasting the 2026 Commonwealth Games as the tournament’s official free-to-air broadcaster and has since expanded its commercial and content operations across sponsorship, live events and original productions.The latest expansion is expected to significantly increase the platform’s live sports reach across the continent, reinforcing its rapid growth within Africa’s media and sports landscape.“We’re building something that didn’t exist before—a real pan-African media platform—and it’s growing fast,” said ChiChi Nwoko, CEO of What Media Group.Related NewsOlatoye vows to return stronger after C’Wealth setbackWeightlifters shoulder Nigeria’s Glasgow campaignAmusan begins bid for third Commonwealth title“The Commonwealth Games expansion is proof of what’s possible when we invest in African audiences directly.”According to the company, the latest move forms part of a broader expansion strategy across its various business divisions.The group’s portfolio includes What Network, Team 33 Production, Toptier Sports Management, Studio City, Art Direction House, Hatch Haven, TX3 Sports and Mindshift Mode, its public relations and marketing arm, giving the company end-to-end capabilities across broadcasting, sports rights, sponsorship and content production.Alongside its growing sports rights portfolio, What Network continues to expand its original programming, including Kids Say the Darndest Things and the forthcoming Project Runway Africa, a pan-African fashion competition produced in partnership with Take Two Media under licence from Fremantle. What Network has been broadcasting the 2026 Commonwealth Games as the tournament’s official free-to-air broadcaster and has since expanded its commercial and content operations across sponsorship, live events and original productions.The latest expansion is expected to significantly increase the platform’s live sports reach across the continent, reinforcing its rapid growth within Africa’s media and sports landscape.“We’re building something that didn’t exist before—a real pan-African media platform—and it’s growing fast,” said ChiChi Nwoko, CEO of What Media Group.Related NewsOlatoye vows to return stronger after C’Wealth setbackWeightlifters shoulder Nigeria’s Glasgow campaignAmusan begins bid for third Commonwealth title“The Commonwealth Games expansion is proof of what’s possible when we invest in African audiences directly.”According to the company, the latest move forms part of a broader expansion strategy across its various business divisions.The group’s portfolio includes What Network, Team 33 Production, Toptier Sports Management, Studio City, Art Direction House, Hatch Haven, TX3 Sports and Mindshift Mode, its public relations and marketing arm, giving the company end-to-end capabilities across broadcasting, sports rights, sponsorship and content production.Alongside its growing sports rights portfolio, What Network continues to expand its original programming, including Kids Say the Darndest Things and the forthcoming Project Runway Africa, a pan-African fashion competition produced in partnership with Take Two Media under licence from Fremantle. The latest expansion is expected to significantly increase the platform’s live sports reach across the continent, reinforcing its rapid growth within Africa’s media and sports landscape.“We’re building something that didn’t exist before—a real pan-African media platform—and it’s growing fast,” said ChiChi Nwoko, CEO of What Media Group.Related NewsOlatoye vows to return stronger after C’Wealth setbackWeightlifters shoulder Nigeria’s Glasgow campaignAmusan begins bid for third Commonwealth title“The Commonwealth Games expansion is proof of what’s possible when we invest in African audiences directly.”According to the company, the latest move forms part of a broader expansion strategy across its various business divisions.The group’s portfolio includes What Network, Team 33 Production, Toptier Sports Management, Studio City, Art Direction House, Hatch Haven, TX3 Sports and Mindshift Mode, its public relations and marketing arm, giving the company end-to-end capabilities across broadcasting, sports rights, sponsorship and content production.Alongside its growing sports rights portfolio, What Network continues to expand its original programming, including Kids Say the Darndest Things and the forthcoming Project Runway Africa, a pan-African fashion competition produced in partnership with Take Two Media under licence from Fremantle. “We’re building something that didn’t exist before—a real pan-African media platform—and it’s growing fast,” said ChiChi Nwoko, CEO of What Media Group.Related NewsOlatoye vows to return stronger after C’Wealth setbackWeightlifters shoulder Nigeria’s Glasgow campaignAmusan begins bid for third Commonwealth title“The Commonwealth Games expansion is proof of what’s possible when we invest in African audiences directly.”According to the company, the latest move forms part of a broader expansion strategy across its various business divisions.The group’s portfolio includes What Network, Team 33 Production, Toptier Sports Management, Studio City, Art Direction House, Hatch Haven, TX3 Sports and Mindshift Mode, its public relations and marketing arm, giving the company end-to-end capabilities across broadcasting, sports rights, sponsorship and content production.Alongside its growing sports rights portfolio, What Network continues to expand its original programming, including Kids Say the Darndest Things and the forthcoming Project Runway Africa, a pan-African fashion competition produced in partnership with Take Two Media under licence from Fremantle. “The Commonwealth Games expansion is proof of what’s possible when we invest in African audiences directly.”According to the company, the latest move forms part of a broader expansion strategy across its various business divisions.The group’s portfolio includes What Network, Team 33 Production, Toptier Sports Management, Studio City, Art Direction House, Hatch Haven, TX3 Sports and Mindshift Mode, its public relations and marketing arm, giving the company end-to-end capabilities across broadcasting, sports rights, sponsorship and content production.Alongside its growing sports rights portfolio, What Network continues to expand its original programming, including Kids Say the Darndest Things and the forthcoming Project Runway Africa, a pan-African fashion competition produced in partnership with Take Two Media under licence from Fremantle. According to the company, the latest move forms part of a broader expansion strategy across its various business divisions.The group’s portfolio includes What Network, Team 33 Production, Toptier Sports Management, Studio City, Art Direction House, Hatch Haven, TX3 Sports and Mindshift Mode, its public relations and marketing arm, giving the company end-to-end capabilities across broadcasting, sports rights, sponsorship and content production.Alongside its growing sports rights portfolio, What Network continues to expand its original programming, including Kids Say the Darndest Things and the forthcoming Project Runway Africa, a pan-African fashion competition produced in partnership with Take Two Media under licence from Fremantle. The group’s portfolio includes What Network, Team 33 Production, Toptier Sports Management, Studio City, Art Direction House, Hatch Haven, TX3 Sports and Mindshift Mode, its public relations and marketing arm, giving the company end-to-end capabilities across broadcasting, sports rights, sponsorship and content production.Alongside its growing sports rights portfolio, What Network continues to expand its original programming, including Kids Say the Darndest Things and the forthcoming Project Runway Africa, a pan-African fashion competition produced in partnership with Take Two Media under licence from Fremantle. Alongside its growing sports rights portfolio, What Network continues to expand its original programming, including Kids Say the Darndest Things and the forthcoming Project Runway Africa, a pan-African fashion competition produced in partnership with Take Two Media under licence from Fremantle.