Singer and performer, Segun Johnson, tells TEMITOPE ADETUNJI about his career, inspiration and other issuesYou’ve become one of Nigeria’s most in-demand live band performers. What changed the game for you?The game changed for me when I began operating as a mainstream artiste rather than just a regular live band performer. The shift happened when I started creating my own songs and developing a unique style of entertainment. This brought me greater recognition and allowed me to offer much more than the typical live band experience at events.Unlike regular live bands, whose performances are often limited to singing popular songs by other artistes, I do that and also perform my own customised songs at events. In essence, clients get the best of both worlds: an artiste and a live band in one personality. This unique combination adds extra value and creates a more memorable experience for audiences.Your performances at owambes are very interactive and crowd-driven. What inspired your call-and-response, hype-heavy style of engaging audiences?My call-and-response style was inspired years ago when I was still performing in the traditional live band format. As a live band performer, I sang a wide range of songs by different artistes, and even though I did not own those songs, I found it easy to engage audiences with them. The crowd always responded positively and enjoyed the performances.That experience made me realise that my greatest strength is my ability to connect with and engage audiences. As a result, I decided to build my brand around that strength by developing a unique call-and-response style that encourages audience participation and creates a more interactive entertainment experience.There’s a perception that live band performers don’t get the same recognition as mainstream artists. Do you agree?This is very true. I discovered it firsthand when I began operating as a mainstream artiste. I believe the recognition is well deserved because mainstream artistes bring originality through their own songs and unique style of performance. Unlike regular live bands, which primarily rely on performing other people’s songs, mainstream artistes create and present their own musical identity, making their contribution distinct and more recognisable.Some critics say your success is not about music but about “noise and crowd manipulation.” Do you feel insulted by that, or is that actually your strategy?Most critics have never witnessed my performance live, and some have only seen me perform at events where I was engaged solely as a guest artiste, rather than as the main live band act.The secret to my consistent patronage lies in the confidence that event planners and clients have in my craft. Over the years, they have come to know me as someone who executes both the live band and artistry aspects of entertainment with excellence, professionalism, and consistency.You have prominent on the live band scene for years now, and some critics argue that it is because there is no strong competition. What’s your reaction to that?I believe that dominance is largely due to the artistry that most conventional live bands lack. My ability to combine the creativity and originality of an artiste with the energy and versatility of a live band sets me apart and gives me a unique edge in the industry.Weddings and parties are where you thrive. Do you ever worry that your career is limited to celebrations, not global music recognition?I have performed at numerous international shows and tours and have won several awards in Canada, the United Kingdom, and Dubai (United Arab Emirates). Many Nigerians, however, assume my brand is limited to weddings because that is what they frequently see online.I am currently in Canada for an artiste tour, just as I have consistently done over the past three years across different parts of the world.Related NewsActresses need more than beauty to survive in Nollywood — Mo BewaBurna Boy, Davido, other Nigerian stars who took afrobeats to World Cup stageBetway Appoints Don Jazzy as Brand Ambassador for NigeriaIs your success more about talent, or about understanding what wealthy event clients want to hear at parties?I believe my success can be attributed to both hard work and the appropriate tailoring of my performances toward premium clients.What is the biggest insecurity you’ve faced in your career that fans would never expect?The biggest insecurity is fame. Unlike what people think about fame, I am more of an introvert and I rarely step out or want to be seen.If social media stopped promoting viral wedding clips tomorrow, how much of your visibility would disappear?If social media were to disappear, my sustainability would remain intact due to the strong clientele I have built over the years. Social media is primarily a tool for promoting my songs. The business itself is built on a strong and consistent client base both in Nigeria and overseas.Is there pressure to always ‘outperform yourself’ at every event, and how do you manage that expectation?I am not always under pressure to outperform, especially because I am a branded artiste, not just a conventional live band, and my songs are already widely accepted by clients before events.There is a growing trend of DJs and hypemen taking over live events. Do you see that as competition, evolution, or a threat to live band culture?I do not see DJs and hypemen as competition because I function in two roles. As an artiste, my songs are already household melodies to the crowd, so my presence and performance remain relevant with or without DJs and hypemen.Do you think audiences at owambes are truly reacting to your music or to the social atmosphere around the performance?Most people don’t know that the audience reactions they see in some of our videos are 100 per cent traceable to the performance itself. It is impossible to create content showing a happy person if he or she is not genuinely happy. Moods and vibes cannot be faked.Do you think repetition in live performance is a weakness, or a necessary structure that helps audiences connect with familiarity?Repetition in live music is a weakness, and this is an edge that mainstream artistes have, since they can consistently release new songs over time.How do you personally define originality in a space where every event demands a similar emotional outcome?Originality works hand in hand with creativity. This is the easiest part of performance for me because creativity is what birthed my style as an entertainer. You’ve become one of Nigeria’s most in-demand live band performers. What changed the game for you?The game changed for me when I began operating as a mainstream artiste rather than just a regular live band performer. The shift happened when I started creating my own songs and developing a unique style of entertainment. This brought me greater recognition and allowed me to offer much more than the typical live band experience at events.Unlike regular live bands, whose performances are often limited to singing popular songs by other artistes, I do that and also perform my own customised songs at events. In essence, clients get the best of both worlds: an artiste and a live band in one personality. This unique combination adds extra value and creates a more memorable experience for audiences.Your performances at owambes are very interactive and crowd-driven. What inspired your call-and-response, hype-heavy style of engaging audiences?My call-and-response style was inspired years ago when I was still performing in the traditional live band format. As a live band performer, I sang a wide range of songs by different artistes, and even though I did not own those songs, I found it easy to engage audiences with them. The crowd always responded positively and enjoyed the performances.That experience made me realise that my greatest strength is my ability to connect with and engage audiences. As a result, I decided to build my brand around that strength by developing a unique call-and-response style that encourages audience participation and creates a more interactive entertainment experience.There’s a perception that live band performers don’t get the same recognition as mainstream artists. Do you agree?This is very true. I discovered it firsthand when I began operating as a mainstream artiste. I believe the recognition is well deserved because mainstream artistes bring originality through their own songs and unique style of performance. Unlike regular live bands, which primarily rely on performing other people’s songs, mainstream artistes create and present their own musical identity, making their contribution distinct and more recognisable.Some critics say your success is not about music but about “noise and crowd manipulation.” Do you feel insulted by that, or is that actually your strategy?Most critics have never witnessed my performance live, and some have only seen me perform at events where I was engaged solely as a guest artiste, rather than as the main live band act.The secret to my consistent patronage lies in the confidence that event planners and clients have in my craft. Over the years, they have come to know me as someone who executes both the live band and artistry aspects of entertainment with excellence, professionalism, and consistency.You have prominent on the live band scene for years now, and some critics argue that it is because there is no strong competition. What’s your reaction to that?I believe that dominance is largely due to the artistry that most conventional live bands lack. My ability to combine the creativity and originality of an artiste with the energy and versatility of a live band sets me apart and gives me a unique edge in the industry.Weddings and parties are where you thrive. Do you ever worry that your career is limited to celebrations, not global music recognition?I have performed at numerous international shows and tours and have won several awards in Canada, the United Kingdom, and Dubai (United Arab Emirates). Many Nigerians, however, assume my brand is limited to weddings because that is what they frequently see online.I am currently in Canada for an artiste tour, just as I have consistently done over the past three years across different parts of the world.Related NewsActresses need more than beauty to survive in Nollywood — Mo BewaBurna Boy, Davido, other Nigerian stars who took afrobeats to World Cup stageBetway Appoints Don Jazzy as Brand Ambassador for NigeriaIs your success more about talent, or about understanding what wealthy event clients want to hear at parties?I believe my success can be attributed to both hard work and the appropriate tailoring of my performances toward premium clients.What is the biggest insecurity you’ve faced in your career that fans would never expect?The biggest insecurity is fame. Unlike what people think about fame, I am more of an introvert and I rarely step out or want to be seen.If social media stopped promoting viral wedding clips tomorrow, how much of your visibility would disappear?If social media were to disappear, my sustainability would remain intact due to the strong clientele I have built over the years. Social media is primarily a tool for promoting my songs. The business itself is built on a strong and consistent client base both in Nigeria and overseas.Is there pressure to always ‘outperform yourself’ at every event, and how do you manage that expectation?I am not always under pressure to outperform, especially because I am a branded artiste, not just a conventional live band, and my songs are already widely accepted by clients before events.There is a growing trend of DJs and hypemen taking over live events. Do you see that as competition, evolution, or a threat to live band culture?I do not see DJs and hypemen as competition because I function in two roles. As an artiste, my songs are already household melodies to the crowd, so my presence and performance remain relevant with or without DJs and hypemen.Do you think audiences at owambes are truly reacting to your music or to the social atmosphere around the performance?Most people don’t know that the audience reactions they see in some of our videos are 100 per cent traceable to the performance itself. It is impossible to create content showing a happy person if he or she is not genuinely happy. Moods and vibes cannot be faked.Do you think repetition in live performance is a weakness, or a necessary structure that helps audiences connect with familiarity?Repetition in live music is a weakness, and this is an edge that mainstream artistes have, since they can consistently release new songs over time.How do you personally define originality in a space where every event demands a similar emotional outcome?Originality works hand in hand with creativity. This is the easiest part of performance for me because creativity is what birthed my style as an entertainer. The game changed for me when I began operating as a mainstream artiste rather than just a regular live band performer. The shift happened when I started creating my own songs and developing a unique style of entertainment. This brought me greater recognition and allowed me to offer much more than the typical live band experience at events.Unlike regular live bands, whose performances are often limited to singing popular songs by other artistes, I do that and also perform my own customised songs at events. In essence, clients get the best of both worlds: an artiste and a live band in one personality. This unique combination adds extra value and creates a more memorable experience for audiences.Your performances at owambes are very interactive and crowd-driven. What inspired your call-and-response, hype-heavy style of engaging audiences?My call-and-response style was inspired years ago when I was still performing in the traditional live band format. As a live band performer, I sang a wide range of songs by different artistes, and even though I did not own those songs, I found it easy to engage audiences with them. The crowd always responded positively and enjoyed the performances.That experience made me realise that my greatest strength is my ability to connect with and engage audiences. As a result, I decided to build my brand around that strength by developing a unique call-and-response style that encourages audience participation and creates a more interactive entertainment experience.There’s a perception that live band performers don’t get the same recognition as mainstream artists. Do you agree?This is very true. I discovered it firsthand when I began operating as a mainstream artiste. I believe the recognition is well deserved because mainstream artistes bring originality through their own songs and unique style of performance. Unlike regular live bands, which primarily rely on performing other people’s songs, mainstream artistes create and present their own musical identity, making their contribution distinct and more recognisable.Some critics say your success is not about music but about “noise and crowd manipulation.” Do you feel insulted by that, or is that actually your strategy?Most critics have never witnessed my performance live, and some have only seen me perform at events where I was engaged solely as a guest artiste, rather than as the main live band act.The secret to my consistent patronage lies in the confidence that event planners and clients have in my craft. Over the years, they have come to know me as someone who executes both the live band and artistry aspects of entertainment with excellence, professionalism, and consistency.You have prominent on the live band scene for years now, and some critics argue that it is because there is no strong competition. What’s your reaction to that?I believe that dominance is largely due to the artistry that most conventional live bands lack. My ability to combine the creativity and originality of an artiste with the energy and versatility of a live band sets me apart and gives me a unique edge in the industry.Weddings and parties are where you thrive. Do you ever worry that your career is limited to celebrations, not global music recognition?I have performed at numerous international shows and tours and have won several awards in Canada, the United Kingdom, and Dubai (United Arab Emirates). Many Nigerians, however, assume my brand is limited to weddings because that is what they frequently see online.I am currently in Canada for an artiste tour, just as I have consistently done over the past three years across different parts of the world.Related NewsActresses need more than beauty to survive in Nollywood — Mo BewaBurna Boy, Davido, other Nigerian stars who took afrobeats to World Cup stageBetway Appoints Don Jazzy as Brand Ambassador for NigeriaIs your success more about talent, or about understanding what wealthy event clients want to hear at parties?I believe my success can be attributed to both hard work and the appropriate tailoring of my performances toward premium clients.What is the biggest insecurity you’ve faced in your career that fans would never expect?The biggest insecurity is fame. Unlike what people think about fame, I am more of an introvert and I rarely step out or want to be seen.If social media stopped promoting viral wedding clips tomorrow, how much of your visibility would disappear?If social media were to disappear, my sustainability would remain intact due to the strong clientele I have built over the years. Social media is primarily a tool for promoting my songs. The business itself is built on a strong and consistent client base both in Nigeria and overseas.Is there pressure to always ‘outperform yourself’ at every event, and how do you manage that expectation?I am not always under pressure to outperform, especially because I am a branded artiste, not just a conventional live band, and my songs are already widely accepted by clients before events.There is a growing trend of DJs and hypemen taking over live events. Do you see that as competition, evolution, or a threat to live band culture?I do not see DJs and hypemen as competition because I function in two roles. As an artiste, my songs are already household melodies to the crowd, so my presence and performance remain relevant with or without DJs and hypemen.Do you think audiences at owambes are truly reacting to your music or to the social atmosphere around the performance?Most people don’t know that the audience reactions they see in some of our videos are 100 per cent traceable to the performance itself. It is impossible to create content showing a happy person if he or she is not genuinely happy. Moods and vibes cannot be faked.Do you think repetition in live performance is a weakness, or a necessary structure that helps audiences connect with familiarity?Repetition in live music is a weakness, and this is an edge that mainstream artistes have, since they can consistently release new songs over time.How do you personally define originality in a space where every event demands a similar emotional outcome?Originality works hand in hand with creativity. This is the easiest part of performance for me because creativity is what birthed my style as an entertainer. Unlike regular live bands, whose performances are often limited to singing popular songs by other artistes, I do that and also perform my own customised songs at events. In essence, clients get the best of both worlds: an artiste and a live band in one personality. This unique combination adds extra value and creates a more memorable experience for audiences.Your performances at owambes are very interactive and crowd-driven. What inspired your call-and-response, hype-heavy style of engaging audiences?My call-and-response style was inspired years ago when I was still performing in the traditional live band format. As a live band performer, I sang a wide range of songs by different artistes, and even though I did not own those songs, I found it easy to engage audiences with them. The crowd always responded positively and enjoyed the performances.That experience made me realise that my greatest strength is my ability to connect with and engage audiences. As a result, I decided to build my brand around that strength by developing a unique call-and-response style that encourages audience participation and creates a more interactive entertainment experience.There’s a perception that live band performers don’t get the same recognition as mainstream artists. Do you agree?This is very true. I discovered it firsthand when I began operating as a mainstream artiste. I believe the recognition is well deserved because mainstream artistes bring originality through their own songs and unique style of performance. Unlike regular live bands, which primarily rely on performing other people’s songs, mainstream artistes create and present their own musical identity, making their contribution distinct and more recognisable.Some critics say your success is not about music but about “noise and crowd manipulation.” Do you feel insulted by that, or is that actually your strategy?Most critics have never witnessed my performance live, and some have only seen me perform at events where I was engaged solely as a guest artiste, rather than as the main live band act.The secret to my consistent patronage lies in the confidence that event planners and clients have in my craft. Over the years, they have come to know me as someone who executes both the live band and artistry aspects of entertainment with excellence, professionalism, and consistency.You have prominent on the live band scene for years now, and some critics argue that it is because there is no strong competition. What’s your reaction to that?I believe that dominance is largely due to the artistry that most conventional live bands lack. My ability to combine the creativity and originality of an artiste with the energy and versatility of a live band sets me apart and gives me a unique edge in the industry.Weddings and parties are where you thrive. Do you ever worry that your career is limited to celebrations, not global music recognition?I have performed at numerous international shows and tours and have won several awards in Canada, the United Kingdom, and Dubai (United Arab Emirates). Many Nigerians, however, assume my brand is limited to weddings because that is what they frequently see online.I am currently in Canada for an artiste tour, just as I have consistently done over the past three years across different parts of the world.Related NewsActresses need more than beauty to survive in Nollywood — Mo BewaBurna Boy, Davido, other Nigerian stars who took afrobeats to World Cup stageBetway Appoints Don Jazzy as Brand Ambassador for NigeriaIs your success more about talent, or about understanding what wealthy event clients want to hear at parties?I believe my success can be attributed to both hard work and the appropriate tailoring of my performances toward premium clients.What is the biggest insecurity you’ve faced in your career that fans would never expect?The biggest insecurity is fame. Unlike what people think about fame, I am more of an introvert and I rarely step out or want to be seen.If social media stopped promoting viral wedding clips tomorrow, how much of your visibility would disappear?If social media were to disappear, my sustainability would remain intact due to the strong clientele I have built over the years. Social media is primarily a tool for promoting my songs. The business itself is built on a strong and consistent client base both in Nigeria and overseas.Is there pressure to always ‘outperform yourself’ at every event, and how do you manage that expectation?I am not always under pressure to outperform, especially because I am a branded artiste, not just a conventional live band, and my songs are already widely accepted by clients before events.There is a growing trend of DJs and hypemen taking over live events. Do you see that as competition, evolution, or a threat to live band culture?I do not see DJs and hypemen as competition because I function in two roles. As an artiste, my songs are already household melodies to the crowd, so my presence and performance remain relevant with or without DJs and hypemen.Do you think audiences at owambes are truly reacting to your music or to the social atmosphere around the performance?Most people don’t know that the audience reactions they see in some of our videos are 100 per cent traceable to the performance itself. It is impossible to create content showing a happy person if he or she is not genuinely happy. Moods and vibes cannot be faked.Do you think repetition in live performance is a weakness, or a necessary structure that helps audiences connect with familiarity?Repetition in live music is a weakness, and this is an edge that mainstream artistes have, since they can consistently release new songs over time.How do you personally define originality in a space where every event demands a similar emotional outcome?Originality works hand in hand with creativity. This is the easiest part of performance for me because creativity is what birthed my style as an entertainer. Your performances at owambes are very interactive and crowd-driven. What inspired your call-and-response, hype-heavy style of engaging audiences?My call-and-response style was inspired years ago when I was still performing in the traditional live band format. As a live band performer, I sang a wide range of songs by different artistes, and even though I did not own those songs, I found it easy to engage audiences with them. The crowd always responded positively and enjoyed the performances.That experience made me realise that my greatest strength is my ability to connect with and engage audiences. As a result, I decided to build my brand around that strength by developing a unique call-and-response style that encourages audience participation and creates a more interactive entertainment experience.There’s a perception that live band performers don’t get the same recognition as mainstream artists. Do you agree?This is very true. I discovered it firsthand when I began operating as a mainstream artiste. I believe the recognition is well deserved because mainstream artistes bring originality through their own songs and unique style of performance. Unlike regular live bands, which primarily rely on performing other people’s songs, mainstream artistes create and present their own musical identity, making their contribution distinct and more recognisable.Some critics say your success is not about music but about “noise and crowd manipulation.” Do you feel insulted by that, or is that actually your strategy?Most critics have never witnessed my performance live, and some have only seen me perform at events where I was engaged solely as a guest artiste, rather than as the main live band act.The secret to my consistent patronage lies in the confidence that event planners and clients have in my craft. Over the years, they have come to know me as someone who executes both the live band and artistry aspects of entertainment with excellence, professionalism, and consistency.You have prominent on the live band scene for years now, and some critics argue that it is because there is no strong competition. What’s your reaction to that?I believe that dominance is largely due to the artistry that most conventional live bands lack. My ability to combine the creativity and originality of an artiste with the energy and versatility of a live band sets me apart and gives me a unique edge in the industry.Weddings and parties are where you thrive. Do you ever worry that your career is limited to celebrations, not global music recognition?I have performed at numerous international shows and tours and have won several awards in Canada, the United Kingdom, and Dubai (United Arab Emirates). Many Nigerians, however, assume my brand is limited to weddings because that is what they frequently see online.I am currently in Canada for an artiste tour, just as I have consistently done over the past three years across different parts of the world.Related NewsActresses need more than beauty to survive in Nollywood — Mo BewaBurna Boy, Davido, other Nigerian stars who took afrobeats to World Cup stageBetway Appoints Don Jazzy as Brand Ambassador for NigeriaIs your success more about talent, or about understanding what wealthy event clients want to hear at parties?I believe my success can be attributed to both hard work and the appropriate tailoring of my performances toward premium clients.What is the biggest insecurity you’ve faced in your career that fans would never expect?The biggest insecurity is fame. Unlike what people think about fame, I am more of an introvert and I rarely step out or want to be seen.If social media stopped promoting viral wedding clips tomorrow, how much of your visibility would disappear?If social media were to disappear, my sustainability would remain intact due to the strong clientele I have built over the years. Social media is primarily a tool for promoting my songs. The business itself is built on a strong and consistent client base both in Nigeria and overseas.Is there pressure to always ‘outperform yourself’ at every event, and how do you manage that expectation?I am not always under pressure to outperform, especially because I am a branded artiste, not just a conventional live band, and my songs are already widely accepted by clients before events.There is a growing trend of DJs and hypemen taking over live events. Do you see that as competition, evolution, or a threat to live band culture?I do not see DJs and hypemen as competition because I function in two roles. As an artiste, my songs are already household melodies to the crowd, so my presence and performance remain relevant with or without DJs and hypemen.Do you think audiences at owambes are truly reacting to your music or to the social atmosphere around the performance?Most people don’t know that the audience reactions they see in some of our videos are 100 per cent traceable to the performance itself. It is impossible to create content showing a happy person if he or she is not genuinely happy. Moods and vibes cannot be faked.Do you think repetition in live performance is a weakness, or a necessary structure that helps audiences connect with familiarity?Repetition in live music is a weakness, and this is an edge that mainstream artistes have, since they can consistently release new songs over time.How do you personally define originality in a space where every event demands a similar emotional outcome?Originality works hand in hand with creativity. This is the easiest part of performance for me because creativity is what birthed my style as an entertainer. My call-and-response style was inspired years ago when I was still performing in the traditional live band format. As a live band performer, I sang a wide range of songs by different artistes, and even though I did not own those songs, I found it easy to engage audiences with them. The crowd always responded positively and enjoyed the performances.That experience made me realise that my greatest strength is my ability to connect with and engage audiences. As a result, I decided to build my brand around that strength by developing a unique call-and-response style that encourages audience participation and creates a more interactive entertainment experience.There’s a perception that live band performers don’t get the same recognition as mainstream artists. Do you agree?This is very true. I discovered it firsthand when I began operating as a mainstream artiste. I believe the recognition is well deserved because mainstream artistes bring originality through their own songs and unique style of performance. Unlike regular live bands, which primarily rely on performing other people’s songs, mainstream artistes create and present their own musical identity, making their contribution distinct and more recognisable.Some critics say your success is not about music but about “noise and crowd manipulation.” Do you feel insulted by that, or is that actually your strategy?Most critics have never witnessed my performance live, and some have only seen me perform at events where I was engaged solely as a guest artiste, rather than as the main live band act.The secret to my consistent patronage lies in the confidence that event planners and clients have in my craft. Over the years, they have come to know me as someone who executes both the live band and artistry aspects of entertainment with excellence, professionalism, and consistency.You have prominent on the live band scene for years now, and some critics argue that it is because there is no strong competition. What’s your reaction to that?I believe that dominance is largely due to the artistry that most conventional live bands lack. My ability to combine the creativity and originality of an artiste with the energy and versatility of a live band sets me apart and gives me a unique edge in the industry.Weddings and parties are where you thrive. Do you ever worry that your career is limited to celebrations, not global music recognition?I have performed at numerous international shows and tours and have won several awards in Canada, the United Kingdom, and Dubai (United Arab Emirates). Many Nigerians, however, assume my brand is limited to weddings because that is what they frequently see online.I am currently in Canada for an artiste tour, just as I have consistently done over the past three years across different parts of the world.Related NewsActresses need more than beauty to survive in Nollywood — Mo BewaBurna Boy, Davido, other Nigerian stars who took afrobeats to World Cup stageBetway Appoints Don Jazzy as Brand Ambassador for NigeriaIs your success more about talent, or about understanding what wealthy event clients want to hear at parties?I believe my success can be attributed to both hard work and the appropriate tailoring of my performances toward premium clients.What is the biggest insecurity you’ve faced in your career that fans would never expect?The biggest insecurity is fame. Unlike what people think about fame, I am more of an introvert and I rarely step out or want to be seen.If social media stopped promoting viral wedding clips tomorrow, how much of your visibility would disappear?If social media were to disappear, my sustainability would remain intact due to the strong clientele I have built over the years. Social media is primarily a tool for promoting my songs. The business itself is built on a strong and consistent client base both in Nigeria and overseas.Is there pressure to always ‘outperform yourself’ at every event, and how do you manage that expectation?I am not always under pressure to outperform, especially because I am a branded artiste, not just a conventional live band, and my songs are already widely accepted by clients before events.There is a growing trend of DJs and hypemen taking over live events. Do you see that as competition, evolution, or a threat to live band culture?I do not see DJs and hypemen as competition because I function in two roles. As an artiste, my songs are already household melodies to the crowd, so my presence and performance remain relevant with or without DJs and hypemen.Do you think audiences at owambes are truly reacting to your music or to the social atmosphere around the performance?Most people don’t know that the audience reactions they see in some of our videos are 100 per cent traceable to the performance itself. It is impossible to create content showing a happy person if he or she is not genuinely happy. Moods and vibes cannot be faked.Do you think repetition in live performance is a weakness, or a necessary structure that helps audiences connect with familiarity?Repetition in live music is a weakness, and this is an edge that mainstream artistes have, since they can consistently release new songs over time.How do you personally define originality in a space where every event demands a similar emotional outcome?Originality works hand in hand with creativity. This is the easiest part of performance for me because creativity is what birthed my style as an entertainer. That experience made me realise that my greatest strength is my ability to connect with and engage audiences. As a result, I decided to build my brand around that strength by developing a unique call-and-response style that encourages audience participation and creates a more interactive entertainment experience.There’s a perception that live band performers don’t get the same recognition as mainstream artists. Do you agree?This is very true. I discovered it firsthand when I began operating as a mainstream artiste. I believe the recognition is well deserved because mainstream artistes bring originality through their own songs and unique style of performance. Unlike regular live bands, which primarily rely on performing other people’s songs, mainstream artistes create and present their own musical identity, making their contribution distinct and more recognisable.Some critics say your success is not about music but about “noise and crowd manipulation.” Do you feel insulted by that, or is that actually your strategy?Most critics have never witnessed my performance live, and some have only seen me perform at events where I was engaged solely as a guest artiste, rather than as the main live band act.The secret to my consistent patronage lies in the confidence that event planners and clients have in my craft. Over the years, they have come to know me as someone who executes both the live band and artistry aspects of entertainment with excellence, professionalism, and consistency.You have prominent on the live band scene for years now, and some critics argue that it is because there is no strong competition. What’s your reaction to that?I believe that dominance is largely due to the artistry that most conventional live bands lack. My ability to combine the creativity and originality of an artiste with the energy and versatility of a live band sets me apart and gives me a unique edge in the industry.Weddings and parties are where you thrive. Do you ever worry that your career is limited to celebrations, not global music recognition?I have performed at numerous international shows and tours and have won several awards in Canada, the United Kingdom, and Dubai (United Arab Emirates). Many Nigerians, however, assume my brand is limited to weddings because that is what they frequently see online.I am currently in Canada for an artiste tour, just as I have consistently done over the past three years across different parts of the world.Related NewsActresses need more than beauty to survive in Nollywood — Mo BewaBurna Boy, Davido, other Nigerian stars who took afrobeats to World Cup stageBetway Appoints Don Jazzy as Brand Ambassador for NigeriaIs your success more about talent, or about understanding what wealthy event clients want to hear at parties?I believe my success can be attributed to both hard work and the appropriate tailoring of my performances toward premium clients.What is the biggest insecurity you’ve faced in your career that fans would never expect?The biggest insecurity is fame. Unlike what people think about fame, I am more of an introvert and I rarely step out or want to be seen.If social media stopped promoting viral wedding clips tomorrow, how much of your visibility would disappear?If social media were to disappear, my sustainability would remain intact due to the strong clientele I have built over the years. Social media is primarily a tool for promoting my songs. The business itself is built on a strong and consistent client base both in Nigeria and overseas.Is there pressure to always ‘outperform yourself’ at every event, and how do you manage that expectation?I am not always under pressure to outperform, especially because I am a branded artiste, not just a conventional live band, and my songs are already widely accepted by clients before events.There is a growing trend of DJs and hypemen taking over live events. Do you see that as competition, evolution, or a threat to live band culture?I do not see DJs and hypemen as competition because I function in two roles. As an artiste, my songs are already household melodies to the crowd, so my presence and performance remain relevant with or without DJs and hypemen.Do you think audiences at owambes are truly reacting to your music or to the social atmosphere around the performance?Most people don’t know that the audience reactions they see in some of our videos are 100 per cent traceable to the performance itself. It is impossible to create content showing a happy person if he or she is not genuinely happy. Moods and vibes cannot be faked.Do you think repetition in live performance is a weakness, or a necessary structure that helps audiences connect with familiarity?Repetition in live music is a weakness, and this is an edge that mainstream artistes have, since they can consistently release new songs over time.How do you personally define originality in a space where every event demands a similar emotional outcome?Originality works hand in hand with creativity. This is the easiest part of performance for me because creativity is what birthed my style as an entertainer. There’s a perception that live band performers don’t get the same recognition as mainstream artists. Do you agree?This is very true. I discovered it firsthand when I began operating as a mainstream artiste. I believe the recognition is well deserved because mainstream artistes bring originality through their own songs and unique style of performance. Unlike regular live bands, which primarily rely on performing other people’s songs, mainstream artistes create and present their own musical identity, making their contribution distinct and more recognisable.Some critics say your success is not about music but about “noise and crowd manipulation.” Do you feel insulted by that, or is that actually your strategy?Most critics have never witnessed my performance live, and some have only seen me perform at events where I was engaged solely as a guest artiste, rather than as the main live band act.The secret to my consistent patronage lies in the confidence that event planners and clients have in my craft. Over the years, they have come to know me as someone who executes both the live band and artistry aspects of entertainment with excellence, professionalism, and consistency.You have prominent on the live band scene for years now, and some critics argue that it is because there is no strong competition. What’s your reaction to that?I believe that dominance is largely due to the artistry that most conventional live bands lack. My ability to combine the creativity and originality of an artiste with the energy and versatility of a live band sets me apart and gives me a unique edge in the industry.Weddings and parties are where you thrive. Do you ever worry that your career is limited to celebrations, not global music recognition?I have performed at numerous international shows and tours and have won several awards in Canada, the United Kingdom, and Dubai (United Arab Emirates). Many Nigerians, however, assume my brand is limited to weddings because that is what they frequently see online.I am currently in Canada for an artiste tour, just as I have consistently done over the past three years across different parts of the world.Related NewsActresses need more than beauty to survive in Nollywood — Mo BewaBurna Boy, Davido, other Nigerian stars who took afrobeats to World Cup stageBetway Appoints Don Jazzy as Brand Ambassador for NigeriaIs your success more about talent, or about understanding what wealthy event clients want to hear at parties?I believe my success can be attributed to both hard work and the appropriate tailoring of my performances toward premium clients.What is the biggest insecurity you’ve faced in your career that fans would never expect?The biggest insecurity is fame. Unlike what people think about fame, I am more of an introvert and I rarely step out or want to be seen.If social media stopped promoting viral wedding clips tomorrow, how much of your visibility would disappear?If social media were to disappear, my sustainability would remain intact due to the strong clientele I have built over the years. Social media is primarily a tool for promoting my songs. The business itself is built on a strong and consistent client base both in Nigeria and overseas.Is there pressure to always ‘outperform yourself’ at every event, and how do you manage that expectation?I am not always under pressure to outperform, especially because I am a branded artiste, not just a conventional live band, and my songs are already widely accepted by clients before events.There is a growing trend of DJs and hypemen taking over live events. Do you see that as competition, evolution, or a threat to live band culture?I do not see DJs and hypemen as competition because I function in two roles. As an artiste, my songs are already household melodies to the crowd, so my presence and performance remain relevant with or without DJs and hypemen.Do you think audiences at owambes are truly reacting to your music or to the social atmosphere around the performance?Most people don’t know that the audience reactions they see in some of our videos are 100 per cent traceable to the performance itself. It is impossible to create content showing a happy person if he or she is not genuinely happy. Moods and vibes cannot be faked.Do you think repetition in live performance is a weakness, or a necessary structure that helps audiences connect with familiarity?Repetition in live music is a weakness, and this is an edge that mainstream artistes have, since they can consistently release new songs over time.How do you personally define originality in a space where every event demands a similar emotional outcome?Originality works hand in hand with creativity. This is the easiest part of performance for me because creativity is what birthed my style as an entertainer. This is very true. I discovered it firsthand when I began operating as a mainstream artiste. I believe the recognition is well deserved because mainstream artistes bring originality through their own songs and unique style of performance. Unlike regular live bands, which primarily rely on performing other people’s songs, mainstream artistes create and present their own musical identity, making their contribution distinct and more recognisable.Some critics say your success is not about music but about “noise and crowd manipulation.” Do you feel insulted by that, or is that actually your strategy?Most critics have never witnessed my performance live, and some have only seen me perform at events where I was engaged solely as a guest artiste, rather than as the main live band act.The secret to my consistent patronage lies in the confidence that event planners and clients have in my craft. Over the years, they have come to know me as someone who executes both the live band and artistry aspects of entertainment with excellence, professionalism, and consistency.You have prominent on the live band scene for years now, and some critics argue that it is because there is no strong competition. What’s your reaction to that?I believe that dominance is largely due to the artistry that most conventional live bands lack. My ability to combine the creativity and originality of an artiste with the energy and versatility of a live band sets me apart and gives me a unique edge in the industry.Weddings and parties are where you thrive. Do you ever worry that your career is limited to celebrations, not global music recognition?I have performed at numerous international shows and tours and have won several awards in Canada, the United Kingdom, and Dubai (United Arab Emirates). Many Nigerians, however, assume my brand is limited to weddings because that is what they frequently see online.I am currently in Canada for an artiste tour, just as I have consistently done over the past three years across different parts of the world.Related NewsActresses need more than beauty to survive in Nollywood — Mo BewaBurna Boy, Davido, other Nigerian stars who took afrobeats to World Cup stageBetway Appoints Don Jazzy as Brand Ambassador for NigeriaIs your success more about talent, or about understanding what wealthy event clients want to hear at parties?I believe my success can be attributed to both hard work and the appropriate tailoring of my performances toward premium clients.What is the biggest insecurity you’ve faced in your career that fans would never expect?The biggest insecurity is fame. Unlike what people think about fame, I am more of an introvert and I rarely step out or want to be seen.If social media stopped promoting viral wedding clips tomorrow, how much of your visibility would disappear?If social media were to disappear, my sustainability would remain intact due to the strong clientele I have built over the years. Social media is primarily a tool for promoting my songs. The business itself is built on a strong and consistent client base both in Nigeria and overseas.Is there pressure to always ‘outperform yourself’ at every event, and how do you manage that expectation?I am not always under pressure to outperform, especially because I am a branded artiste, not just a conventional live band, and my songs are already widely accepted by clients before events.There is a growing trend of DJs and hypemen taking over live events. Do you see that as competition, evolution, or a threat to live band culture?I do not see DJs and hypemen as competition because I function in two roles. As an artiste, my songs are already household melodies to the crowd, so my presence and performance remain relevant with or without DJs and hypemen.Do you think audiences at owambes are truly reacting to your music or to the social atmosphere around the performance?Most people don’t know that the audience reactions they see in some of our videos are 100 per cent traceable to the performance itself. It is impossible to create content showing a happy person if he or she is not genuinely happy. Moods and vibes cannot be faked.Do you think repetition in live performance is a weakness, or a necessary structure that helps audiences connect with familiarity?Repetition in live music is a weakness, and this is an edge that mainstream artistes have, since they can consistently release new songs over time.How do you personally define originality in a space where every event demands a similar emotional outcome?Originality works hand in hand with creativity. This is the easiest part of performance for me because creativity is what birthed my style as an entertainer. Some critics say your success is not about music but about “noise and crowd manipulation.” Do you feel insulted by that, or is that actually your strategy?Most critics have never witnessed my performance live, and some have only seen me perform at events where I was engaged solely as a guest artiste, rather than as the main live band act.The secret to my consistent patronage lies in the confidence that event planners and clients have in my craft. Over the years, they have come to know me as someone who executes both the live band and artistry aspects of entertainment with excellence, professionalism, and consistency.You have prominent on the live band scene for years now, and some critics argue that it is because there is no strong competition. What’s your reaction to that?I believe that dominance is largely due to the artistry that most conventional live bands lack. My ability to combine the creativity and originality of an artiste with the energy and versatility of a live band sets me apart and gives me a unique edge in the industry.Weddings and parties are where you thrive. Do you ever worry that your career is limited to celebrations, not global music recognition?I have performed at numerous international shows and tours and have won several awards in Canada, the United Kingdom, and Dubai (United Arab Emirates). Many Nigerians, however, assume my brand is limited to weddings because that is what they frequently see online.I am currently in Canada for an artiste tour, just as I have consistently done over the past three years across different parts of the world.Related NewsActresses need more than beauty to survive in Nollywood — Mo BewaBurna Boy, Davido, other Nigerian stars who took afrobeats to World Cup stageBetway Appoints Don Jazzy as Brand Ambassador for NigeriaIs your success more about talent, or about understanding what wealthy event clients want to hear at parties?I believe my success can be attributed to both hard work and the appropriate tailoring of my performances toward premium clients.What is the biggest insecurity you’ve faced in your career that fans would never expect?The biggest insecurity is fame. Unlike what people think about fame, I am more of an introvert and I rarely step out or want to be seen.If social media stopped promoting viral wedding clips tomorrow, how much of your visibility would disappear?If social media were to disappear, my sustainability would remain intact due to the strong clientele I have built over the years. Social media is primarily a tool for promoting my songs. The business itself is built on a strong and consistent client base both in Nigeria and overseas.Is there pressure to always ‘outperform yourself’ at every event, and how do you manage that expectation?I am not always under pressure to outperform, especially because I am a branded artiste, not just a conventional live band, and my songs are already widely accepted by clients before events.There is a growing trend of DJs and hypemen taking over live events. Do you see that as competition, evolution, or a threat to live band culture?I do not see DJs and hypemen as competition because I function in two roles. As an artiste, my songs are already household melodies to the crowd, so my presence and performance remain relevant with or without DJs and hypemen.Do you think audiences at owambes are truly reacting to your music or to the social atmosphere around the performance?Most people don’t know that the audience reactions they see in some of our videos are 100 per cent traceable to the performance itself. It is impossible to create content showing a happy person if he or she is not genuinely happy. Moods and vibes cannot be faked.Do you think repetition in live performance is a weakness, or a necessary structure that helps audiences connect with familiarity?Repetition in live music is a weakness, and this is an edge that mainstream artistes have, since they can consistently release new songs over time.How do you personally define originality in a space where every event demands a similar emotional outcome?Originality works hand in hand with creativity. This is the easiest part of performance for me because creativity is what birthed my style as an entertainer. Most critics have never witnessed my performance live, and some have only seen me perform at events where I was engaged solely as a guest artiste, rather than as the main live band act.The secret to my consistent patronage lies in the confidence that event planners and clients have in my craft. Over the years, they have come to know me as someone who executes both the live band and artistry aspects of entertainment with excellence, professionalism, and consistency.You have prominent on the live band scene for years now, and some critics argue that it is because there is no strong competition. What’s your reaction to that?I believe that dominance is largely due to the artistry that most conventional live bands lack. My ability to combine the creativity and originality of an artiste with the energy and versatility of a live band sets me apart and gives me a unique edge in the industry.Weddings and parties are where you thrive. Do you ever worry that your career is limited to celebrations, not global music recognition?I have performed at numerous international shows and tours and have won several awards in Canada, the United Kingdom, and Dubai (United Arab Emirates). Many Nigerians, however, assume my brand is limited to weddings because that is what they frequently see online.I am currently in Canada for an artiste tour, just as I have consistently done over the past three years across different parts of the world.Related NewsActresses need more than beauty to survive in Nollywood — Mo BewaBurna Boy, Davido, other Nigerian stars who took afrobeats to World Cup stageBetway Appoints Don Jazzy as Brand Ambassador for NigeriaIs your success more about talent, or about understanding what wealthy event clients want to hear at parties?I believe my success can be attributed to both hard work and the appropriate tailoring of my performances toward premium clients.What is the biggest insecurity you’ve faced in your career that fans would never expect?The biggest insecurity is fame. Unlike what people think about fame, I am more of an introvert and I rarely step out or want to be seen.If social media stopped promoting viral wedding clips tomorrow, how much of your visibility would disappear?If social media were to disappear, my sustainability would remain intact due to the strong clientele I have built over the years. Social media is primarily a tool for promoting my songs. The business itself is built on a strong and consistent client base both in Nigeria and overseas.Is there pressure to always ‘outperform yourself’ at every event, and how do you manage that expectation?I am not always under pressure to outperform, especially because I am a branded artiste, not just a conventional live band, and my songs are already widely accepted by clients before events.There is a growing trend of DJs and hypemen taking over live events. Do you see that as competition, evolution, or a threat to live band culture?I do not see DJs and hypemen as competition because I function in two roles. As an artiste, my songs are already household melodies to the crowd, so my presence and performance remain relevant with or without DJs and hypemen.Do you think audiences at owambes are truly reacting to your music or to the social atmosphere around the performance?Most people don’t know that the audience reactions they see in some of our videos are 100 per cent traceable to the performance itself. It is impossible to create content showing a happy person if he or she is not genuinely happy. Moods and vibes cannot be faked.Do you think repetition in live performance is a weakness, or a necessary structure that helps audiences connect with familiarity?Repetition in live music is a weakness, and this is an edge that mainstream artistes have, since they can consistently release new songs over time.How do you personally define originality in a space where every event demands a similar emotional outcome?Originality works hand in hand with creativity. This is the easiest part of performance for me because creativity is what birthed my style as an entertainer. The secret to my consistent patronage lies in the confidence that event planners and clients have in my craft. Over the years, they have come to know me as someone who executes both the live band and artistry aspects of entertainment with excellence, professionalism, and consistency.You have prominent on the live band scene for years now, and some critics argue that it is because there is no strong competition. What’s your reaction to that?I believe that dominance is largely due to the artistry that most conventional live bands lack. My ability to combine the creativity and originality of an artiste with the energy and versatility of a live band sets me apart and gives me a unique edge in the industry.Weddings and parties are where you thrive. Do you ever worry that your career is limited to celebrations, not global music recognition?I have performed at numerous international shows and tours and have won several awards in Canada, the United Kingdom, and Dubai (United Arab Emirates). Many Nigerians, however, assume my brand is limited to weddings because that is what they frequently see online.I am currently in Canada for an artiste tour, just as I have consistently done over the past three years across different parts of the world.Related NewsActresses need more than beauty to survive in Nollywood — Mo BewaBurna Boy, Davido, other Nigerian stars who took afrobeats to World Cup stageBetway Appoints Don Jazzy as Brand Ambassador for NigeriaIs your success more about talent, or about understanding what wealthy event clients want to hear at parties?I believe my success can be attributed to both hard work and the appropriate tailoring of my performances toward premium clients.What is the biggest insecurity you’ve faced in your career that fans would never expect?The biggest insecurity is fame. Unlike what people think about fame, I am more of an introvert and I rarely step out or want to be seen.If social media stopped promoting viral wedding clips tomorrow, how much of your visibility would disappear?If social media were to disappear, my sustainability would remain intact due to the strong clientele I have built over the years. Social media is primarily a tool for promoting my songs. The business itself is built on a strong and consistent client base both in Nigeria and overseas.Is there pressure to always ‘outperform yourself’ at every event, and how do you manage that expectation?I am not always under pressure to outperform, especially because I am a branded artiste, not just a conventional live band, and my songs are already widely accepted by clients before events.There is a growing trend of DJs and hypemen taking over live events. Do you see that as competition, evolution, or a threat to live band culture?I do not see DJs and hypemen as competition because I function in two roles. As an artiste, my songs are already household melodies to the crowd, so my presence and performance remain relevant with or without DJs and hypemen.Do you think audiences at owambes are truly reacting to your music or to the social atmosphere around the performance?Most people don’t know that the audience reactions they see in some of our videos are 100 per cent traceable to the performance itself. It is impossible to create content showing a happy person if he or she is not genuinely happy. Moods and vibes cannot be faked.Do you think repetition in live performance is a weakness, or a necessary structure that helps audiences connect with familiarity?Repetition in live music is a weakness, and this is an edge that mainstream artistes have, since they can consistently release new songs over time.How do you personally define originality in a space where every event demands a similar emotional outcome?Originality works hand in hand with creativity. This is the easiest part of performance for me because creativity is what birthed my style as an entertainer. You have prominent on the live band scene for years now, and some critics argue that it is because there is no strong competition. What’s your reaction to that?I believe that dominance is largely due to the artistry that most conventional live bands lack. My ability to combine the creativity and originality of an artiste with the energy and versatility of a live band sets me apart and gives me a unique edge in the industry.Weddings and parties are where you thrive. Do you ever worry that your career is limited to celebrations, not global music recognition?I have performed at numerous international shows and tours and have won several awards in Canada, the United Kingdom, and Dubai (United Arab Emirates). Many Nigerians, however, assume my brand is limited to weddings because that is what they frequently see online.I am currently in Canada for an artiste tour, just as I have consistently done over the past three years across different parts of the world.Related NewsActresses need more than beauty to survive in Nollywood — Mo BewaBurna Boy, Davido, other Nigerian stars who took afrobeats to World Cup stageBetway Appoints Don Jazzy as Brand Ambassador for NigeriaIs your success more about talent, or about understanding what wealthy event clients want to hear at parties?I believe my success can be attributed to both hard work and the appropriate tailoring of my performances toward premium clients.What is the biggest insecurity you’ve faced in your career that fans would never expect?The biggest insecurity is fame. Unlike what people think about fame, I am more of an introvert and I rarely step out or want to be seen.If social media stopped promoting viral wedding clips tomorrow, how much of your visibility would disappear?If social media were to disappear, my sustainability would remain intact due to the strong clientele I have built over the years. Social media is primarily a tool for promoting my songs. The business itself is built on a strong and consistent client base both in Nigeria and overseas.Is there pressure to always ‘outperform yourself’ at every event, and how do you manage that expectation?I am not always under pressure to outperform, especially because I am a branded artiste, not just a conventional live band, and my songs are already widely accepted by clients before events.There is a growing trend of DJs and hypemen taking over live events. Do you see that as competition, evolution, or a threat to live band culture?I do not see DJs and hypemen as competition because I function in two roles. As an artiste, my songs are already household melodies to the crowd, so my presence and performance remain relevant with or without DJs and hypemen.Do you think audiences at owambes are truly reacting to your music or to the social atmosphere around the performance?Most people don’t know that the audience reactions they see in some of our videos are 100 per cent traceable to the performance itself. It is impossible to create content showing a happy person if he or she is not genuinely happy. Moods and vibes cannot be faked.Do you think repetition in live performance is a weakness, or a necessary structure that helps audiences connect with familiarity?Repetition in live music is a weakness, and this is an edge that mainstream artistes have, since they can consistently release new songs over time.How do you personally define originality in a space where every event demands a similar emotional outcome?Originality works hand in hand with creativity. This is the easiest part of performance for me because creativity is what birthed my style as an entertainer. I believe that dominance is largely due to the artistry that most conventional live bands lack. My ability to combine the creativity and originality of an artiste with the energy and versatility of a live band sets me apart and gives me a unique edge in the industry.Weddings and parties are where you thrive. Do you ever worry that your career is limited to celebrations, not global music recognition?I have performed at numerous international shows and tours and have won several awards in Canada, the United Kingdom, and Dubai (United Arab Emirates). Many Nigerians, however, assume my brand is limited to weddings because that is what they frequently see online.I am currently in Canada for an artiste tour, just as I have consistently done over the past three years across different parts of the world.Related NewsActresses need more than beauty to survive in Nollywood — Mo BewaBurna Boy, Davido, other Nigerian stars who took afrobeats to World Cup stageBetway Appoints Don Jazzy as Brand Ambassador for NigeriaIs your success more about talent, or about understanding what wealthy event clients want to hear at parties?I believe my success can be attributed to both hard work and the appropriate tailoring of my performances toward premium clients.What is the biggest insecurity you’ve faced in your career that fans would never expect?The biggest insecurity is fame. Unlike what people think about fame, I am more of an introvert and I rarely step out or want to be seen.If social media stopped promoting viral wedding clips tomorrow, how much of your visibility would disappear?If social media were to disappear, my sustainability would remain intact due to the strong clientele I have built over the years. Social media is primarily a tool for promoting my songs. The business itself is built on a strong and consistent client base both in Nigeria and overseas.Is there pressure to always ‘outperform yourself’ at every event, and how do you manage that expectation?I am not always under pressure to outperform, especially because I am a branded artiste, not just a conventional live band, and my songs are already widely accepted by clients before events.There is a growing trend of DJs and hypemen taking over live events. Do you see that as competition, evolution, or a threat to live band culture?I do not see DJs and hypemen as competition because I function in two roles. As an artiste, my songs are already household melodies to the crowd, so my presence and performance remain relevant with or without DJs and hypemen.Do you think audiences at owambes are truly reacting to your music or to the social atmosphere around the performance?Most people don’t know that the audience reactions they see in some of our videos are 100 per cent traceable to the performance itself. It is impossible to create content showing a happy person if he or she is not genuinely happy. Moods and vibes cannot be faked.Do you think repetition in live performance is a weakness, or a necessary structure that helps audiences connect with familiarity?Repetition in live music is a weakness, and this is an edge that mainstream artistes have, since they can consistently release new songs over time.How do you personally define originality in a space where every event demands a similar emotional outcome?Originality works hand in hand with creativity. This is the easiest part of performance for me because creativity is what birthed my style as an entertainer. Weddings and parties are where you thrive. Do you ever worry that your career is limited to celebrations, not global music recognition?I have performed at numerous international shows and tours and have won several awards in Canada, the United Kingdom, and Dubai (United Arab Emirates). Many Nigerians, however, assume my brand is limited to weddings because that is what they frequently see online.I am currently in Canada for an artiste tour, just as I have consistently done over the past three years across different parts of the world.Related NewsActresses need more than beauty to survive in Nollywood — Mo BewaBurna Boy, Davido, other Nigerian stars who took afrobeats to World Cup stageBetway Appoints Don Jazzy as Brand Ambassador for NigeriaIs your success more about talent, or about understanding what wealthy event clients want to hear at parties?I believe my success can be attributed to both hard work and the appropriate tailoring of my performances toward premium clients.What is the biggest insecurity you’ve faced in your career that fans would never expect?The biggest insecurity is fame. Unlike what people think about fame, I am more of an introvert and I rarely step out or want to be seen.If social media stopped promoting viral wedding clips tomorrow, how much of your visibility would disappear?If social media were to disappear, my sustainability would remain intact due to the strong clientele I have built over the years. Social media is primarily a tool for promoting my songs. The business itself is built on a strong and consistent client base both in Nigeria and overseas.Is there pressure to always ‘outperform yourself’ at every event, and how do you manage that expectation?I am not always under pressure to outperform, especially because I am a branded artiste, not just a conventional live band, and my songs are already widely accepted by clients before events.There is a growing trend of DJs and hypemen taking over live events. Do you see that as competition, evolution, or a threat to live band culture?I do not see DJs and hypemen as competition because I function in two roles. As an artiste, my songs are already household melodies to the crowd, so my presence and performance remain relevant with or without DJs and hypemen.Do you think audiences at owambes are truly reacting to your music or to the social atmosphere around the performance?Most people don’t know that the audience reactions they see in some of our videos are 100 per cent traceable to the performance itself. It is impossible to create content showing a happy person if he or she is not genuinely happy. Moods and vibes cannot be faked.Do you think repetition in live performance is a weakness, or a necessary structure that helps audiences connect with familiarity?Repetition in live music is a weakness, and this is an edge that mainstream artistes have, since they can consistently release new songs over time.How do you personally define originality in a space where every event demands a similar emotional outcome?Originality works hand in hand with creativity. This is the easiest part of performance for me because creativity is what birthed my style as an entertainer. I have performed at numerous international shows and tours and have won several awards in Canada, the United Kingdom, and Dubai (United Arab Emirates). Many Nigerians, however, assume my brand is limited to weddings because that is what they frequently see online.I am currently in Canada for an artiste tour, just as I have consistently done over the past three years across different parts of the world.Related NewsActresses need more than beauty to survive in Nollywood — Mo BewaBurna Boy, Davido, other Nigerian stars who took afrobeats to World Cup stageBetway Appoints Don Jazzy as Brand Ambassador for NigeriaIs your success more about talent, or about understanding what wealthy event clients want to hear at parties?I believe my success can be attributed to both hard work and the appropriate tailoring of my performances toward premium clients.What is the biggest insecurity you’ve faced in your career that fans would never expect?The biggest insecurity is fame. Unlike what people think about fame, I am more of an introvert and I rarely step out or want to be seen.If social media stopped promoting viral wedding clips tomorrow, how much of your visibility would disappear?If social media were to disappear, my sustainability would remain intact due to the strong clientele I have built over the years. Social media is primarily a tool for promoting my songs. The business itself is built on a strong and consistent client base both in Nigeria and overseas.Is there pressure to always ‘outperform yourself’ at every event, and how do you manage that expectation?I am not always under pressure to outperform, especially because I am a branded artiste, not just a conventional live band, and my songs are already widely accepted by clients before events.There is a growing trend of DJs and hypemen taking over live events. Do you see that as competition, evolution, or a threat to live band culture?I do not see DJs and hypemen as competition because I function in two roles. As an artiste, my songs are already household melodies to the crowd, so my presence and performance remain relevant with or without DJs and hypemen.Do you think audiences at owambes are truly reacting to your music or to the social atmosphere around the performance?Most people don’t know that the audience reactions they see in some of our videos are 100 per cent traceable to the performance itself. It is impossible to create content showing a happy person if he or she is not genuinely happy. Moods and vibes cannot be faked.Do you think repetition in live performance is a weakness, or a necessary structure that helps audiences connect with familiarity?Repetition in live music is a weakness, and this is an edge that mainstream artistes have, since they can consistently release new songs over time.How do you personally define originality in a space where every event demands a similar emotional outcome?Originality works hand in hand with creativity. This is the easiest part of performance for me because creativity is what birthed my style as an entertainer. I am currently in Canada for an artiste tour, just as I have consistently done over the past three years across different parts of the world.Related NewsActresses need more than beauty to survive in Nollywood — Mo BewaBurna Boy, Davido, other Nigerian stars who took afrobeats to World Cup stageBetway Appoints Don Jazzy as Brand Ambassador for NigeriaIs your success more about talent, or about understanding what wealthy event clients want to hear at parties?I believe my success can be attributed to both hard work and the appropriate tailoring of my performances toward premium clients.What is the biggest insecurity you’ve faced in your career that fans would never expect?The biggest insecurity is fame. Unlike what people think about fame, I am more of an introvert and I rarely step out or want to be seen.If social media stopped promoting viral wedding clips tomorrow, how much of your visibility would disappear?If social media were to disappear, my sustainability would remain intact due to the strong clientele I have built over the years. Social media is primarily a tool for promoting my songs. The business itself is built on a strong and consistent client base both in Nigeria and overseas.Is there pressure to always ‘outperform yourself’ at every event, and how do you manage that expectation?I am not always under pressure to outperform, especially because I am a branded artiste, not just a conventional live band, and my songs are already widely accepted by clients before events.There is a growing trend of DJs and hypemen taking over live events. Do you see that as competition, evolution, or a threat to live band culture?I do not see DJs and hypemen as competition because I function in two roles. As an artiste, my songs are already household melodies to the crowd, so my presence and performance remain relevant with or without DJs and hypemen.Do you think audiences at owambes are truly reacting to your music or to the social atmosphere around the performance?Most people don’t know that the audience reactions they see in some of our videos are 100 per cent traceable to the performance itself. It is impossible to create content showing a happy person if he or she is not genuinely happy. Moods and vibes cannot be faked.Do you think repetition in live performance is a weakness, or a necessary structure that helps audiences connect with familiarity?Repetition in live music is a weakness, and this is an edge that mainstream artistes have, since they can consistently release new songs over time.How do you personally define originality in a space where every event demands a similar emotional outcome?Originality works hand in hand with creativity. This is the easiest part of performance for me because creativity is what birthed my style as an entertainer. Is your success more about talent, or about understanding what wealthy event clients want to hear at parties?I believe my success can be attributed to both hard work and the appropriate tailoring of my performances toward premium clients.What is the biggest insecurity you’ve faced in your career that fans would never expect?The biggest insecurity is fame. Unlike what people think about fame, I am more of an introvert and I rarely step out or want to be seen.If social media stopped promoting viral wedding clips tomorrow, how much of your visibility would disappear?If social media were to disappear, my sustainability would remain intact due to the strong clientele I have built over the years. Social media is primarily a tool for promoting my songs. The business itself is built on a strong and consistent client base both in Nigeria and overseas.Is there pressure to always ‘outperform yourself’ at every event, and how do you manage that expectation?I am not always under pressure to outperform, especially because I am a branded artiste, not just a conventional live band, and my songs are already widely accepted by clients before events.There is a growing trend of DJs and hypemen taking over live events. Do you see that as competition, evolution, or a threat to live band culture?I do not see DJs and hypemen as competition because I function in two roles. As an artiste, my songs are already household melodies to the crowd, so my presence and performance remain relevant with or without DJs and hypemen.Do you think audiences at owambes are truly reacting to your music or to the social atmosphere around the performance?Most people don’t know that the audience reactions they see in some of our videos are 100 per cent traceable to the performance itself. It is impossible to create content showing a happy person if he or she is not genuinely happy. Moods and vibes cannot be faked.Do you think repetition in live performance is a weakness, or a necessary structure that helps audiences connect with familiarity?Repetition in live music is a weakness, and this is an edge that mainstream artistes have, since they can consistently release new songs over time.How do you personally define originality in a space where every event demands a similar emotional outcome?Originality works hand in hand with creativity. This is the easiest part of performance for me because creativity is what birthed my style as an entertainer. I believe my success can be attributed to both hard work and the appropriate tailoring of my performances toward premium clients.What is the biggest insecurity you’ve faced in your career that fans would never expect?The biggest insecurity is fame. Unlike what people think about fame, I am more of an introvert and I rarely step out or want to be seen.If social media stopped promoting viral wedding clips tomorrow, how much of your visibility would disappear?If social media were to disappear, my sustainability would remain intact due to the strong clientele I have built over the years. Social media is primarily a tool for promoting my songs. The business itself is built on a strong and consistent client base both in Nigeria and overseas.Is there pressure to always ‘outperform yourself’ at every event, and how do you manage that expectation?I am not always under pressure to outperform, especially because I am a branded artiste, not just a conventional live band, and my songs are already widely accepted by clients before events.There is a growing trend of DJs and hypemen taking over live events. Do you see that as competition, evolution, or a threat to live band culture?I do not see DJs and hypemen as competition because I function in two roles. As an artiste, my songs are already household melodies to the crowd, so my presence and performance remain relevant with or without DJs and hypemen.Do you think audiences at owambes are truly reacting to your music or to the social atmosphere around the performance?Most people don’t know that the audience reactions they see in some of our videos are 100 per cent traceable to the performance itself. It is impossible to create content showing a happy person if he or she is not genuinely happy. Moods and vibes cannot be faked.Do you think repetition in live performance is a weakness, or a necessary structure that helps audiences connect with familiarity?Repetition in live music is a weakness, and this is an edge that mainstream artistes have, since they can consistently release new songs over time.How do you personally define originality in a space where every event demands a similar emotional outcome?Originality works hand in hand with creativity. This is the easiest part of performance for me because creativity is what birthed my style as an entertainer. What is the biggest insecurity you’ve faced in your career that fans would never expect?The biggest insecurity is fame. Unlike what people think about fame, I am more of an introvert and I rarely step out or want to be seen.If social media stopped promoting viral wedding clips tomorrow, how much of your visibility would disappear?If social media were to disappear, my sustainability would remain intact due to the strong clientele I have built over the years. Social media is primarily a tool for promoting my songs. The business itself is built on a strong and consistent client base both in Nigeria and overseas.Is there pressure to always ‘outperform yourself’ at every event, and how do you manage that expectation?I am not always under pressure to outperform, especially because I am a branded artiste, not just a conventional live band, and my songs are already widely accepted by clients before events.There is a growing trend of DJs and hypemen taking over live events. Do you see that as competition, evolution, or a threat to live band culture?I do not see DJs and hypemen as competition because I function in two roles. As an artiste, my songs are already household melodies to the crowd, so my presence and performance remain relevant with or without DJs and hypemen.Do you think audiences at owambes are truly reacting to your music or to the social atmosphere around the performance?Most people don’t know that the audience reactions they see in some of our videos are 100 per cent traceable to the performance itself. It is impossible to create content showing a happy person if he or she is not genuinely happy. Moods and vibes cannot be faked.Do you think repetition in live performance is a weakness, or a necessary structure that helps audiences connect with familiarity?Repetition in live music is a weakness, and this is an edge that mainstream artistes have, since they can consistently release new songs over time.How do you personally define originality in a space where every event demands a similar emotional outcome?Originality works hand in hand with creativity. This is the easiest part of performance for me because creativity is what birthed my style as an entertainer. The biggest insecurity is fame. Unlike what people think about fame, I am more of an introvert and I rarely step out or want to be seen.If social media stopped promoting viral wedding clips tomorrow, how much of your visibility would disappear?If social media were to disappear, my sustainability would remain intact due to the strong clientele I have built over the years. Social media is primarily a tool for promoting my songs. The business itself is built on a strong and consistent client base both in Nigeria and overseas.Is there pressure to always ‘outperform yourself’ at every event, and how do you manage that expectation?I am not always under pressure to outperform, especially because I am a branded artiste, not just a conventional live band, and my songs are already widely accepted by clients before events.There is a growing trend of DJs and hypemen taking over live events. Do you see that as competition, evolution, or a threat to live band culture?I do not see DJs and hypemen as competition because I function in two roles. As an artiste, my songs are already household melodies to the crowd, so my presence and performance remain relevant with or without DJs and hypemen.Do you think audiences at owambes are truly reacting to your music or to the social atmosphere around the performance?Most people don’t know that the audience reactions they see in some of our videos are 100 per cent traceable to the performance itself. It is impossible to create content showing a happy person if he or she is not genuinely happy. Moods and vibes cannot be faked.Do you think repetition in live performance is a weakness, or a necessary structure that helps audiences connect with familiarity?Repetition in live music is a weakness, and this is an edge that mainstream artistes have, since they can consistently release new songs over time.How do you personally define originality in a space where every event demands a similar emotional outcome?Originality works hand in hand with creativity. This is the easiest part of performance for me because creativity is what birthed my style as an entertainer. If social media stopped promoting viral wedding clips tomorrow, how much of your visibility would disappear?If social media were to disappear, my sustainability would remain intact due to the strong clientele I have built over the years. Social media is primarily a tool for promoting my songs. The business itself is built on a strong and consistent client base both in Nigeria and overseas.Is there pressure to always ‘outperform yourself’ at every event, and how do you manage that expectation?I am not always under pressure to outperform, especially because I am a branded artiste, not just a conventional live band, and my songs are already widely accepted by clients before events.There is a growing trend of DJs and hypemen taking over live events. Do you see that as competition, evolution, or a threat to live band culture?I do not see DJs and hypemen as competition because I function in two roles. As an artiste, my songs are already household melodies to the crowd, so my presence and performance remain relevant with or without DJs and hypemen.Do you think audiences at owambes are truly reacting to your music or to the social atmosphere around the performance?Most people don’t know that the audience reactions they see in some of our videos are 100 per cent traceable to the performance itself. It is impossible to create content showing a happy person if he or she is not genuinely happy. Moods and vibes cannot be faked.Do you think repetition in live performance is a weakness, or a necessary structure that helps audiences connect with familiarity?Repetition in live music is a weakness, and this is an edge that mainstream artistes have, since they can consistently release new songs over time.How do you personally define originality in a space where every event demands a similar emotional outcome?Originality works hand in hand with creativity. This is the easiest part of performance for me because creativity is what birthed my style as an entertainer. If social media were to disappear, my sustainability would remain intact due to the strong clientele I have built over the years. Social media is primarily a tool for promoting my songs. The business itself is built on a strong and consistent client base both in Nigeria and overseas.Is there pressure to always ‘outperform yourself’ at every event, and how do you manage that expectation?I am not always under pressure to outperform, especially because I am a branded artiste, not just a conventional live band, and my songs are already widely accepted by clients before events.There is a growing trend of DJs and hypemen taking over live events. Do you see that as competition, evolution, or a threat to live band culture?I do not see DJs and hypemen as competition because I function in two roles. As an artiste, my songs are already household melodies to the crowd, so my presence and performance remain relevant with or without DJs and hypemen.Do you think audiences at owambes are truly reacting to your music or to the social atmosphere around the performance?Most people don’t know that the audience reactions they see in some of our videos are 100 per cent traceable to the performance itself. It is impossible to create content showing a happy person if he or she is not genuinely happy. Moods and vibes cannot be faked.Do you think repetition in live performance is a weakness, or a necessary structure that helps audiences connect with familiarity?Repetition in live music is a weakness, and this is an edge that mainstream artistes have, since they can consistently release new songs over time.How do you personally define originality in a space where every event demands a similar emotional outcome?Originality works hand in hand with creativity. This is the easiest part of performance for me because creativity is what birthed my style as an entertainer. Is there pressure to always ‘outperform yourself’ at every event, and how do you manage that expectation?I am not always under pressure to outperform, especially because I am a branded artiste, not just a conventional live band, and my songs are already widely accepted by clients before events.There is a growing trend of DJs and hypemen taking over live events. Do you see that as competition, evolution, or a threat to live band culture?I do not see DJs and hypemen as competition because I function in two roles. As an artiste, my songs are already household melodies to the crowd, so my presence and performance remain relevant with or without DJs and hypemen.Do you think audiences at owambes are truly reacting to your music or to the social atmosphere around the performance?Most people don’t know that the audience reactions they see in some of our videos are 100 per cent traceable to the performance itself. It is impossible to create content showing a happy person if he or she is not genuinely happy. Moods and vibes cannot be faked.Do you think repetition in live performance is a weakness, or a necessary structure that helps audiences connect with familiarity?Repetition in live music is a weakness, and this is an edge that mainstream artistes have, since they can consistently release new songs over time.How do you personally define originality in a space where every event demands a similar emotional outcome?Originality works hand in hand with creativity. This is the easiest part of performance for me because creativity is what birthed my style as an entertainer. I am not always under pressure to outperform, especially because I am a branded artiste, not just a conventional live band, and my songs are already widely accepted by clients before events.There is a growing trend of DJs and hypemen taking over live events. Do you see that as competition, evolution, or a threat to live band culture?I do not see DJs and hypemen as competition because I function in two roles. As an artiste, my songs are already household melodies to the crowd, so my presence and performance remain relevant with or without DJs and hypemen.Do you think audiences at owambes are truly reacting to your music or to the social atmosphere around the performance?Most people don’t know that the audience reactions they see in some of our videos are 100 per cent traceable to the performance itself. It is impossible to create content showing a happy person if he or she is not genuinely happy. Moods and vibes cannot be faked.Do you think repetition in live performance is a weakness, or a necessary structure that helps audiences connect with familiarity?Repetition in live music is a weakness, and this is an edge that mainstream artistes have, since they can consistently release new songs over time.How do you personally define originality in a space where every event demands a similar emotional outcome?Originality works hand in hand with creativity. This is the easiest part of performance for me because creativity is what birthed my style as an entertainer. There is a growing trend of DJs and hypemen taking over live events. Do you see that as competition, evolution, or a threat to live band culture?I do not see DJs and hypemen as competition because I function in two roles. As an artiste, my songs are already household melodies to the crowd, so my presence and performance remain relevant with or without DJs and hypemen.Do you think audiences at owambes are truly reacting to your music or to the social atmosphere around the performance?Most people don’t know that the audience reactions they see in some of our videos are 100 per cent traceable to the performance itself. It is impossible to create content showing a happy person if he or she is not genuinely happy. Moods and vibes cannot be faked.Do you think repetition in live performance is a weakness, or a necessary structure that helps audiences connect with familiarity?Repetition in live music is a weakness, and this is an edge that mainstream artistes have, since they can consistently release new songs over time.How do you personally define originality in a space where every event demands a similar emotional outcome?Originality works hand in hand with creativity. This is the easiest part of performance for me because creativity is what birthed my style as an entertainer. I do not see DJs and hypemen as competition because I function in two roles. As an artiste, my songs are already household melodies to the crowd, so my presence and performance remain relevant with or without DJs and hypemen.Do you think audiences at owambes are truly reacting to your music or to the social atmosphere around the performance?Most people don’t know that the audience reactions they see in some of our videos are 100 per cent traceable to the performance itself. It is impossible to create content showing a happy person if he or she is not genuinely happy. Moods and vibes cannot be faked.Do you think repetition in live performance is a weakness, or a necessary structure that helps audiences connect with familiarity?Repetition in live music is a weakness, and this is an edge that mainstream artistes have, since they can consistently release new songs over time.How do you personally define originality in a space where every event demands a similar emotional outcome?Originality works hand in hand with creativity. This is the easiest part of performance for me because creativity is what birthed my style as an entertainer. Do you think audiences at owambes are truly reacting to your music or to the social atmosphere around the performance?Most people don’t know that the audience reactions they see in some of our videos are 100 per cent traceable to the performance itself. It is impossible to create content showing a happy person if he or she is not genuinely happy. Moods and vibes cannot be faked.Do you think repetition in live performance is a weakness, or a necessary structure that helps audiences connect with familiarity?Repetition in live music is a weakness, and this is an edge that mainstream artistes have, since they can consistently release new songs over time.How do you personally define originality in a space where every event demands a similar emotional outcome?Originality works hand in hand with creativity. This is the easiest part of performance for me because creativity is what birthed my style as an entertainer. Most people don’t know that the audience reactions they see in some of our videos are 100 per cent traceable to the performance itself. It is impossible to create content showing a happy person if he or she is not genuinely happy. Moods and vibes cannot be faked.Do you think repetition in live performance is a weakness, or a necessary structure that helps audiences connect with familiarity?Repetition in live music is a weakness, and this is an edge that mainstream artistes have, since they can consistently release new songs over time.How do you personally define originality in a space where every event demands a similar emotional outcome?Originality works hand in hand with creativity. This is the easiest part of performance for me because creativity is what birthed my style as an entertainer. Do you think repetition in live performance is a weakness, or a necessary structure that helps audiences connect with familiarity?Repetition in live music is a weakness, and this is an edge that mainstream artistes have, since they can consistently release new songs over time.How do you personally define originality in a space where every event demands a similar emotional outcome?Originality works hand in hand with creativity. This is the easiest part of performance for me because creativity is what birthed my style as an entertainer. Repetition in live music is a weakness, and this is an edge that mainstream artistes have, since they can consistently release new songs over time.How do you personally define originality in a space where every event demands a similar emotional outcome?Originality works hand in hand with creativity. This is the easiest part of performance for me because creativity is what birthed my style as an entertainer. How do you personally define originality in a space where every event demands a similar emotional outcome?Originality works hand in hand with creativity. This is the easiest part of performance for me because creativity is what birthed my style as an entertainer. Originality works hand in hand with creativity. This is the easiest part of performance for me because creativity is what birthed my style as an entertainer.