From ‘sure’ to ‘pleasure’: Four words in which ‘s’ should be pronounced differently



It is the same letter, yet you must pronounce it differently in each word. That is one of the intricate tests embedded in English phonology – but which only a few people are aware of, let alone correctly observe. (Note that I used ‘let alone’, not ‘talkless of’, which is a non-standard expression.)Here are the words: street, sure, pleasure, and is. Do you pronounce ‘s’ the same way in each of them? Then, you are one of the people the pronunciation police have been looking for!Kindly pronounce the four words as a self-test. What did you discover? Whatever the result is, the facts are discussed below.Firstly, it is only in ‘street’ that ‘s’ should be pronounced as S, as we have in the other elements here:street – Streetsmall – Smallfirst – firstmats – matSSure?Here, the ‘s’ that begins the term should no more be pronounced as S. Rather, it becomes SHH, the way it is in ensure, assure, issue, pressure, etc.:Sure – SHHureEnsure – enSHHureAssure – aSHHureIssue – iSHHueIs?The exercise becomes more intriguing here. Many will say iS as in ‘He iS in the garden.’ This is, however, wrong because the ‘s’ in ‘is’ should be pronounced as Z, the voiced counterpart. The reason is that in words where ‘s’ comes after a vowel sound, it is usually pronounced as Z:Is – iZRelated NewsBetween ‘on the occasion’ and ‘at the occasion’They didn’t used to or They didn’t use to?Why it’s wrong to say ‘Myself and my dad went there.’ (11)Was – waZHas – haZSurprise – surpriZePleaSure?No. The ‘s’ in ‘pleasure’ should be articulated as the one in measure and vision. Often described as the zh sound, it is, surprisingly, what you have in ‘decision’ and ‘genre’ too:Pleasure – pleaZHureMeasure – meaZHureVision – viZHionDecision – deciZHionGenre – ZHenreCordS?Lastly, note that the ‘s’ in ‘cords’ should not be pronounced as S but Z. The reason for this is that when a voiced consonant precedes ‘s’, it often sounds as Z:cords – cordZbirds – birdZgangs – gangZbulbs – bulbZ Here are the words: street, sure, pleasure, and is. Do you pronounce ‘s’ the same way in each of them? Then, you are one of the people the pronunciation police have been looking for!Kindly pronounce the four words as a self-test. What did you discover? Whatever the result is, the facts are discussed below.Firstly, it is only in ‘street’ that ‘s’ should be pronounced as S, as we have in the other elements here:street – Streetsmall – Smallfirst – firstmats – matSSure?Here, the ‘s’ that begins the term should no more be pronounced as S. Rather, it becomes SHH, the way it is in ensure, assure, issue, pressure, etc.:Sure – SHHureEnsure – enSHHureAssure – aSHHureIssue – iSHHueIs?The exercise becomes more intriguing here. Many will say iS as in ‘He iS in the garden.’ This is, however, wrong because the ‘s’ in ‘is’ should be pronounced as Z, the voiced counterpart. The reason is that in words where ‘s’ comes after a vowel sound, it is usually pronounced as Z:Is – iZRelated NewsBetween ‘on the occasion’ and ‘at the occasion’They didn’t used to or They didn’t use to?Why it’s wrong to say ‘Myself and my dad went there.’ (11)Was – waZHas – haZSurprise – surpriZePleaSure?No. The ‘s’ in ‘pleasure’ should be articulated as the one in measure and vision. Often described as the zh sound, it is, surprisingly, what you have in ‘decision’ and ‘genre’ too:Pleasure – pleaZHureMeasure – meaZHureVision – viZHionDecision – deciZHionGenre – ZHenreCordS?Lastly, note that the ‘s’ in ‘cords’ should not be pronounced as S but Z. The reason for this is that when a voiced consonant precedes ‘s’, it often sounds as Z:cords – cordZbirds – birdZgangs – gangZbulbs – bulbZ Kindly pronounce the four words as a self-test. What did you discover? Whatever the result is, the facts are discussed below.Firstly, it is only in ‘street’ that ‘s’ should be pronounced as S, as we have in the other elements here:street – Streetsmall – Smallfirst – firstmats – matSSure?Here, the ‘s’ that begins the term should no more be pronounced as S. Rather, it becomes SHH, the way it is in ensure, assure, issue, pressure, etc.:Sure – SHHureEnsure – enSHHureAssure – aSHHureIssue – iSHHueIs?The exercise becomes more intriguing here. Many will say iS as in ‘He iS in the garden.’ This is, however, wrong because the ‘s’ in ‘is’ should be pronounced as Z, the voiced counterpart. The reason is that in words where ‘s’ comes after a vowel sound, it is usually pronounced as Z:Is – iZRelated NewsBetween ‘on the occasion’ and ‘at the occasion’They didn’t used to or They didn’t use to?Why it’s wrong to say ‘Myself and my dad went there.’ (11)Was – waZHas – haZSurprise – surpriZePleaSure?No. The ‘s’ in ‘pleasure’ should be articulated as the one in measure and vision. Often described as the zh sound, it is, surprisingly, what you have in ‘decision’ and ‘genre’ too:Pleasure – pleaZHureMeasure – meaZHureVision – viZHionDecision – deciZHionGenre – ZHenreCordS?Lastly, note that the ‘s’ in ‘cords’ should not be pronounced as S but Z. The reason for this is that when a voiced consonant precedes ‘s’, it often sounds as Z:cords – cordZbirds – birdZgangs – gangZbulbs – bulbZ Firstly, it is only in ‘street’ that ‘s’ should be pronounced as S, as we have in the other elements here:street – Streetsmall – Smallfirst – firstmats – matSSure?Here, the ‘s’ that begins the term should no more be pronounced as S. Rather, it becomes SHH, the way it is in ensure, assure, issue, pressure, etc.:Sure – SHHureEnsure – enSHHureAssure – aSHHureIssue – iSHHueIs?The exercise becomes more intriguing here. Many will say iS as in ‘He iS in the garden.’ This is, however, wrong because the ‘s’ in ‘is’ should be pronounced as Z, the voiced counterpart. The reason is that in words where ‘s’ comes after a vowel sound, it is usually pronounced as Z:Is – iZRelated NewsBetween ‘on the occasion’ and ‘at the occasion’They didn’t used to or They didn’t use to?Why it’s wrong to say ‘Myself and my dad went there.’ (11)Was – waZHas – haZSurprise – surpriZePleaSure?No. The ‘s’ in ‘pleasure’ should be articulated as the one in measure and vision. Often described as the zh sound, it is, surprisingly, what you have in ‘decision’ and ‘genre’ too:Pleasure – pleaZHureMeasure – meaZHureVision – viZHionDecision – deciZHionGenre – ZHenreCordS?Lastly, note that the ‘s’ in ‘cords’ should not be pronounced as S but Z. The reason for this is that when a voiced consonant precedes ‘s’, it often sounds as Z:cords – cordZbirds – birdZgangs – gangZbulbs – bulbZ street – Streetsmall – Smallfirst – firstmats – matSSure?Here, the ‘s’ that begins the term should no more be pronounced as S. Rather, it becomes SHH, the way it is in ensure, assure, issue, pressure, etc.:Sure – SHHureEnsure – enSHHureAssure – aSHHureIssue – iSHHueIs?The exercise becomes more intriguing here. Many will say iS as in ‘He iS in the garden.’ This is, however, wrong because the ‘s’ in ‘is’ should be pronounced as Z, the voiced counterpart. The reason is that in words where ‘s’ comes after a vowel sound, it is usually pronounced as Z:Is – iZRelated NewsBetween ‘on the occasion’ and ‘at the occasion’They didn’t used to or They didn’t use to?Why it’s wrong to say ‘Myself and my dad went there.’ (11)Was – waZHas – haZSurprise – surpriZePleaSure?No. The ‘s’ in ‘pleasure’ should be articulated as the one in measure and vision. Often described as the zh sound, it is, surprisingly, what you have in ‘decision’ and ‘genre’ too:Pleasure – pleaZHureMeasure – meaZHureVision – viZHionDecision – deciZHionGenre – ZHenreCordS?Lastly, note that the ‘s’ in ‘cords’ should not be pronounced as S but Z. The reason for this is that when a voiced consonant precedes ‘s’, it often sounds as Z:cords – cordZbirds – birdZgangs – gangZbulbs – bulbZ small – Smallfirst – firstmats – matSSure?Here, the ‘s’ that begins the term should no more be pronounced as S. Rather, it becomes SHH, the way it is in ensure, assure, issue, pressure, etc.:Sure – SHHureEnsure – enSHHureAssure – aSHHureIssue – iSHHueIs?The exercise becomes more intriguing here. Many will say iS as in ‘He iS in the garden.’ This is, however, wrong because the ‘s’ in ‘is’ should be pronounced as Z, the voiced counterpart. The reason is that in words where ‘s’ comes after a vowel sound, it is usually pronounced as Z:Is – iZRelated NewsBetween ‘on the occasion’ and ‘at the occasion’They didn’t used to or They didn’t use to?Why it’s wrong to say ‘Myself and my dad went there.’ (11)Was – waZHas – haZSurprise – surpriZePleaSure?No. The ‘s’ in ‘pleasure’ should be articulated as the one in measure and vision. Often described as the zh sound, it is, surprisingly, what you have in ‘decision’ and ‘genre’ too:Pleasure – pleaZHureMeasure – meaZHureVision – viZHionDecision – deciZHionGenre – ZHenreCordS?Lastly, note that the ‘s’ in ‘cords’ should not be pronounced as S but Z. The reason for this is that when a voiced consonant precedes ‘s’, it often sounds as Z:cords – cordZbirds – birdZgangs – gangZbulbs – bulbZ first – firstmats – matSSure?Here, the ‘s’ that begins the term should no more be pronounced as S. Rather, it becomes SHH, the way it is in ensure, assure, issue, pressure, etc.:Sure – SHHureEnsure – enSHHureAssure – aSHHureIssue – iSHHueIs?The exercise becomes more intriguing here. Many will say iS as in ‘He iS in the garden.’ This is, however, wrong because the ‘s’ in ‘is’ should be pronounced as Z, the voiced counterpart. The reason is that in words where ‘s’ comes after a vowel sound, it is usually pronounced as Z:Is – iZRelated NewsBetween ‘on the occasion’ and ‘at the occasion’They didn’t used to or They didn’t use to?Why it’s wrong to say ‘Myself and my dad went there.’ (11)Was – waZHas – haZSurprise – surpriZePleaSure?No. The ‘s’ in ‘pleasure’ should be articulated as the one in measure and vision. Often described as the zh sound, it is, surprisingly, what you have in ‘decision’ and ‘genre’ too:Pleasure – pleaZHureMeasure – meaZHureVision – viZHionDecision – deciZHionGenre – ZHenreCordS?Lastly, note that the ‘s’ in ‘cords’ should not be pronounced as S but Z. The reason for this is that when a voiced consonant precedes ‘s’, it often sounds as Z:cords – cordZbirds – birdZgangs – gangZbulbs – bulbZ mats – matSSure?Here, the ‘s’ that begins the term should no more be pronounced as S. Rather, it becomes SHH, the way it is in ensure, assure, issue, pressure, etc.:Sure – SHHureEnsure – enSHHureAssure – aSHHureIssue – iSHHueIs?The exercise becomes more intriguing here. Many will say iS as in ‘He iS in the garden.’ This is, however, wrong because the ‘s’ in ‘is’ should be pronounced as Z, the voiced counterpart. The reason is that in words where ‘s’ comes after a vowel sound, it is usually pronounced as Z:Is – iZRelated NewsBetween ‘on the occasion’ and ‘at the occasion’They didn’t used to or They didn’t use to?Why it’s wrong to say ‘Myself and my dad went there.’ (11)Was – waZHas – haZSurprise – surpriZePleaSure?No. The ‘s’ in ‘pleasure’ should be articulated as the one in measure and vision. Often described as the zh sound, it is, surprisingly, what you have in ‘decision’ and ‘genre’ too:Pleasure – pleaZHureMeasure – meaZHureVision – viZHionDecision – deciZHionGenre – ZHenreCordS?Lastly, note that the ‘s’ in ‘cords’ should not be pronounced as S but Z. The reason for this is that when a voiced consonant precedes ‘s’, it often sounds as Z:cords – cordZbirds – birdZgangs – gangZbulbs – bulbZ Sure?Here, the ‘s’ that begins the term should no more be pronounced as S. Rather, it becomes SHH, the way it is in ensure, assure, issue, pressure, etc.:Sure – SHHureEnsure – enSHHureAssure – aSHHureIssue – iSHHueIs?The exercise becomes more intriguing here. Many will say iS as in ‘He iS in the garden.’ This is, however, wrong because the ‘s’ in ‘is’ should be pronounced as Z, the voiced counterpart. The reason is that in words where ‘s’ comes after a vowel sound, it is usually pronounced as Z:Is – iZRelated NewsBetween ‘on the occasion’ and ‘at the occasion’They didn’t used to or They didn’t use to?Why it’s wrong to say ‘Myself and my dad went there.’ (11)Was – waZHas – haZSurprise – surpriZePleaSure?No. The ‘s’ in ‘pleasure’ should be articulated as the one in measure and vision. Often described as the zh sound, it is, surprisingly, what you have in ‘decision’ and ‘genre’ too:Pleasure – pleaZHureMeasure – meaZHureVision – viZHionDecision – deciZHionGenre – ZHenreCordS?Lastly, note that the ‘s’ in ‘cords’ should not be pronounced as S but Z. The reason for this is that when a voiced consonant precedes ‘s’, it often sounds as Z:cords – cordZbirds – birdZgangs – gangZbulbs – bulbZ Sure?Here, the ‘s’ that begins the term should no more be pronounced as S. Rather, it becomes SHH, the way it is in ensure, assure, issue, pressure, etc.:Sure – SHHureEnsure – enSHHureAssure – aSHHureIssue – iSHHueIs?The exercise becomes more intriguing here. Many will say iS as in ‘He iS in the garden.’ This is, however, wrong because the ‘s’ in ‘is’ should be pronounced as Z, the voiced counterpart. The reason is that in words where ‘s’ comes after a vowel sound, it is usually pronounced as Z:Is – iZRelated NewsBetween ‘on the occasion’ and ‘at the occasion’They didn’t used to or They didn’t use to?Why it’s wrong to say ‘Myself and my dad went there.’ (11)Was – waZHas – haZSurprise – surpriZePleaSure?No. The ‘s’ in ‘pleasure’ should be articulated as the one in measure and vision. Often described as the zh sound, it is, surprisingly, what you have in ‘decision’ and ‘genre’ too:Pleasure – pleaZHureMeasure – meaZHureVision – viZHionDecision – deciZHionGenre – ZHenreCordS?Lastly, note that the ‘s’ in ‘cords’ should not be pronounced as S but Z. The reason for this is that when a voiced consonant precedes ‘s’, it often sounds as Z:cords – cordZbirds – birdZgangs – gangZbulbs – bulbZ Here, the ‘s’ that begins the term should no more be pronounced as S. Rather, it becomes SHH, the way it is in ensure, assure, issue, pressure, etc.:Sure – SHHureEnsure – enSHHureAssure – aSHHureIssue – iSHHueIs?The exercise becomes more intriguing here. Many will say iS as in ‘He iS in the garden.’ This is, however, wrong because the ‘s’ in ‘is’ should be pronounced as Z, the voiced counterpart. The reason is that in words where ‘s’ comes after a vowel sound, it is usually pronounced as Z:Is – iZRelated NewsBetween ‘on the occasion’ and ‘at the occasion’They didn’t used to or They didn’t use to?Why it’s wrong to say ‘Myself and my dad went there.’ (11)Was – waZHas – haZSurprise – surpriZePleaSure?No. The ‘s’ in ‘pleasure’ should be articulated as the one in measure and vision. Often described as the zh sound, it is, surprisingly, what you have in ‘decision’ and ‘genre’ too:Pleasure – pleaZHureMeasure – meaZHureVision – viZHionDecision – deciZHionGenre – ZHenreCordS?Lastly, note that the ‘s’ in ‘cords’ should not be pronounced as S but Z. The reason for this is that when a voiced consonant precedes ‘s’, it often sounds as Z:cords – cordZbirds – birdZgangs – gangZbulbs – bulbZ Sure – SHHureEnsure – enSHHureAssure – aSHHureIssue – iSHHueIs?The exercise becomes more intriguing here. Many will say iS as in ‘He iS in the garden.’ This is, however, wrong because the ‘s’ in ‘is’ should be pronounced as Z, the voiced counterpart. The reason is that in words where ‘s’ comes after a vowel sound, it is usually pronounced as Z:Is – iZRelated NewsBetween ‘on the occasion’ and ‘at the occasion’They didn’t used to or They didn’t use to?Why it’s wrong to say ‘Myself and my dad went there.’ (11)Was – waZHas – haZSurprise – surpriZePleaSure?No. The ‘s’ in ‘pleasure’ should be articulated as the one in measure and vision. Often described as the zh sound, it is, surprisingly, what you have in ‘decision’ and ‘genre’ too:Pleasure – pleaZHureMeasure – meaZHureVision – viZHionDecision – deciZHionGenre – ZHenreCordS?Lastly, note that the ‘s’ in ‘cords’ should not be pronounced as S but Z. The reason for this is that when a voiced consonant precedes ‘s’, it often sounds as Z:cords – cordZbirds – birdZgangs – gangZbulbs – bulbZ Ensure – enSHHureAssure – aSHHureIssue – iSHHueIs?The exercise becomes more intriguing here. Many will say iS as in ‘He iS in the garden.’ This is, however, wrong because the ‘s’ in ‘is’ should be pronounced as Z, the voiced counterpart. The reason is that in words where ‘s’ comes after a vowel sound, it is usually pronounced as Z:Is – iZRelated NewsBetween ‘on the occasion’ and ‘at the occasion’They didn’t used to or They didn’t use to?Why it’s wrong to say ‘Myself and my dad went there.’ (11)Was – waZHas – haZSurprise – surpriZePleaSure?No. The ‘s’ in ‘pleasure’ should be articulated as the one in measure and vision. Often described as the zh sound, it is, surprisingly, what you have in ‘decision’ and ‘genre’ too:Pleasure – pleaZHureMeasure – meaZHureVision – viZHionDecision – deciZHionGenre – ZHenreCordS?Lastly, note that the ‘s’ in ‘cords’ should not be pronounced as S but Z. The reason for this is that when a voiced consonant precedes ‘s’, it often sounds as Z:cords – cordZbirds – birdZgangs – gangZbulbs – bulbZ Assure – aSHHureIssue – iSHHueIs?The exercise becomes more intriguing here. Many will say iS as in ‘He iS in the garden.’ This is, however, wrong because the ‘s’ in ‘is’ should be pronounced as Z, the voiced counterpart. The reason is that in words where ‘s’ comes after a vowel sound, it is usually pronounced as Z:Is – iZRelated NewsBetween ‘on the occasion’ and ‘at the occasion’They didn’t used to or They didn’t use to?Why it’s wrong to say ‘Myself and my dad went there.’ (11)Was – waZHas – haZSurprise – surpriZePleaSure?No. The ‘s’ in ‘pleasure’ should be articulated as the one in measure and vision. Often described as the zh sound, it is, surprisingly, what you have in ‘decision’ and ‘genre’ too:Pleasure – pleaZHureMeasure – meaZHureVision – viZHionDecision – deciZHionGenre – ZHenreCordS?Lastly, note that the ‘s’ in ‘cords’ should not be pronounced as S but Z. The reason for this is that when a voiced consonant precedes ‘s’, it often sounds as Z:cords – cordZbirds – birdZgangs – gangZbulbs – bulbZ Issue – iSHHueIs?The exercise becomes more intriguing here. Many will say iS as in ‘He iS in the garden.’ This is, however, wrong because the ‘s’ in ‘is’ should be pronounced as Z, the voiced counterpart. The reason is that in words where ‘s’ comes after a vowel sound, it is usually pronounced as Z:Is – iZRelated NewsBetween ‘on the occasion’ and ‘at the occasion’They didn’t used to or They didn’t use to?Why it’s wrong to say ‘Myself and my dad went there.’ (11)Was – waZHas – haZSurprise – surpriZePleaSure?No. The ‘s’ in ‘pleasure’ should be articulated as the one in measure and vision. Often described as the zh sound, it is, surprisingly, what you have in ‘decision’ and ‘genre’ too:Pleasure – pleaZHureMeasure – meaZHureVision – viZHionDecision – deciZHionGenre – ZHenreCordS?Lastly, note that the ‘s’ in ‘cords’ should not be pronounced as S but Z. The reason for this is that when a voiced consonant precedes ‘s’, it often sounds as Z:cords – cordZbirds – birdZgangs – gangZbulbs – bulbZ Is?The exercise becomes more intriguing here. Many will say iS as in ‘He iS in the garden.’ This is, however, wrong because the ‘s’ in ‘is’ should be pronounced as Z, the voiced counterpart. The reason is that in words where ‘s’ comes after a vowel sound, it is usually pronounced as Z:Is – iZRelated NewsBetween ‘on the occasion’ and ‘at the occasion’They didn’t used to or They didn’t use to?Why it’s wrong to say ‘Myself and my dad went there.’ (11)Was – waZHas – haZSurprise – surpriZePleaSure?No. The ‘s’ in ‘pleasure’ should be articulated as the one in measure and vision. Often described as the zh sound, it is, surprisingly, what you have in ‘decision’ and ‘genre’ too:Pleasure – pleaZHureMeasure – meaZHureVision – viZHionDecision – deciZHionGenre – ZHenreCordS?Lastly, note that the ‘s’ in ‘cords’ should not be pronounced as S but Z. The reason for this is that when a voiced consonant precedes ‘s’, it often sounds as Z:cords – cordZbirds – birdZgangs – gangZbulbs – bulbZ Is?The exercise becomes more intriguing here. Many will say iS as in ‘He iS in the garden.’ This is, however, wrong because the ‘s’ in ‘is’ should be pronounced as Z, the voiced counterpart. The reason is that in words where ‘s’ comes after a vowel sound, it is usually pronounced as Z:Is – iZRelated NewsBetween ‘on the occasion’ and ‘at the occasion’They didn’t used to or They didn’t use to?Why it’s wrong to say ‘Myself and my dad went there.’ (11)Was – waZHas – haZSurprise – surpriZePleaSure?No. The ‘s’ in ‘pleasure’ should be articulated as the one in measure and vision. Often described as the zh sound, it is, surprisingly, what you have in ‘decision’ and ‘genre’ too:Pleasure – pleaZHureMeasure – meaZHureVision – viZHionDecision – deciZHionGenre – ZHenreCordS?Lastly, note that the ‘s’ in ‘cords’ should not be pronounced as S but Z. The reason for this is that when a voiced consonant precedes ‘s’, it often sounds as Z:cords – cordZbirds – birdZgangs – gangZbulbs – bulbZ The exercise becomes more intriguing here. Many will say iS as in ‘He iS in the garden.’ This is, however, wrong because the ‘s’ in ‘is’ should be pronounced as Z, the voiced counterpart. The reason is that in words where ‘s’ comes after a vowel sound, it is usually pronounced as Z:Is – iZRelated NewsBetween ‘on the occasion’ and ‘at the occasion’They didn’t used to or They didn’t use to?Why it’s wrong to say ‘Myself and my dad went there.’ (11)Was – waZHas – haZSurprise – surpriZePleaSure?No. The ‘s’ in ‘pleasure’ should be articulated as the one in measure and vision. Often described as the zh sound, it is, surprisingly, what you have in ‘decision’ and ‘genre’ too:Pleasure – pleaZHureMeasure – meaZHureVision – viZHionDecision – deciZHionGenre – ZHenreCordS?Lastly, note that the ‘s’ in ‘cords’ should not be pronounced as S but Z. The reason for this is that when a voiced consonant precedes ‘s’, it often sounds as Z:cords – cordZbirds – birdZgangs – gangZbulbs – bulbZ Is – iZRelated NewsBetween ‘on the occasion’ and ‘at the occasion’They didn’t used to or They didn’t use to?Why it’s wrong to say ‘Myself and my dad went there.’ (11)Was – waZHas – haZSurprise – surpriZePleaSure?No. The ‘s’ in ‘pleasure’ should be articulated as the one in measure and vision. Often described as the zh sound, it is, surprisingly, what you have in ‘decision’ and ‘genre’ too:Pleasure – pleaZHureMeasure – meaZHureVision – viZHionDecision – deciZHionGenre – ZHenreCordS?Lastly, note that the ‘s’ in ‘cords’ should not be pronounced as S but Z. The reason for this is that when a voiced consonant precedes ‘s’, it often sounds as Z:cords – cordZbirds – birdZgangs – gangZbulbs – bulbZ Was – waZHas – haZSurprise – surpriZePleaSure?No. The ‘s’ in ‘pleasure’ should be articulated as the one in measure and vision. Often described as the zh sound, it is, surprisingly, what you have in ‘decision’ and ‘genre’ too:Pleasure – pleaZHureMeasure – meaZHureVision – viZHionDecision – deciZHionGenre – ZHenreCordS?Lastly, note that the ‘s’ in ‘cords’ should not be pronounced as S but Z. The reason for this is that when a voiced consonant precedes ‘s’, it often sounds as Z:cords – cordZbirds – birdZgangs – gangZbulbs – bulbZ Has – haZSurprise – surpriZePleaSure?No. The ‘s’ in ‘pleasure’ should be articulated as the one in measure and vision. Often described as the zh sound, it is, surprisingly, what you have in ‘decision’ and ‘genre’ too:Pleasure – pleaZHureMeasure – meaZHureVision – viZHionDecision – deciZHionGenre – ZHenreCordS?Lastly, note that the ‘s’ in ‘cords’ should not be pronounced as S but Z. The reason for this is that when a voiced consonant precedes ‘s’, it often sounds as Z:cords – cordZbirds – birdZgangs – gangZbulbs – bulbZ Surprise – surpriZePleaSure?No. The ‘s’ in ‘pleasure’ should be articulated as the one in measure and vision. Often described as the zh sound, it is, surprisingly, what you have in ‘decision’ and ‘genre’ too:Pleasure – pleaZHureMeasure – meaZHureVision – viZHionDecision – deciZHionGenre – ZHenreCordS?Lastly, note that the ‘s’ in ‘cords’ should not be pronounced as S but Z. The reason for this is that when a voiced consonant precedes ‘s’, it often sounds as Z:cords – cordZbirds – birdZgangs – gangZbulbs – bulbZ PleaSure?No. The ‘s’ in ‘pleasure’ should be articulated as the one in measure and vision. Often described as the zh sound, it is, surprisingly, what you have in ‘decision’ and ‘genre’ too:Pleasure – pleaZHureMeasure – meaZHureVision – viZHionDecision – deciZHionGenre – ZHenreCordS?Lastly, note that the ‘s’ in ‘cords’ should not be pronounced as S but Z. The reason for this is that when a voiced consonant precedes ‘s’, it often sounds as Z:cords – cordZbirds – birdZgangs – gangZbulbs – bulbZ PleaSure?No. The ‘s’ in ‘pleasure’ should be articulated as the one in measure and vision. Often described as the zh sound, it is, surprisingly, what you have in ‘decision’ and ‘genre’ too:Pleasure – pleaZHureMeasure – meaZHureVision – viZHionDecision – deciZHionGenre – ZHenreCordS?Lastly, note that the ‘s’ in ‘cords’ should not be pronounced as S but Z. The reason for this is that when a voiced consonant precedes ‘s’, it often sounds as Z:cords – cordZbirds – birdZgangs – gangZbulbs – bulbZ No. The ‘s’ in ‘pleasure’ should be articulated as the one in measure and vision. Often described as the zh sound, it is, surprisingly, what you have in ‘decision’ and ‘genre’ too:Pleasure – pleaZHureMeasure – meaZHureVision – viZHionDecision – deciZHionGenre – ZHenreCordS?Lastly, note that the ‘s’ in ‘cords’ should not be pronounced as S but Z. The reason for this is that when a voiced consonant precedes ‘s’, it often sounds as Z:cords – cordZbirds – birdZgangs – gangZbulbs – bulbZ Pleasure – pleaZHureMeasure – meaZHureVision – viZHionDecision – deciZHionGenre – ZHenreCordS?Lastly, note that the ‘s’ in ‘cords’ should not be pronounced as S but Z. The reason for this is that when a voiced consonant precedes ‘s’, it often sounds as Z:cords – cordZbirds – birdZgangs – gangZbulbs – bulbZ Measure – meaZHureVision – viZHionDecision – deciZHionGenre – ZHenreCordS?Lastly, note that the ‘s’ in ‘cords’ should not be pronounced as S but Z. The reason for this is that when a voiced consonant precedes ‘s’, it often sounds as Z:cords – cordZbirds – birdZgangs – gangZbulbs – bulbZ Vision – viZHionDecision – deciZHionGenre – ZHenreCordS?Lastly, note that the ‘s’ in ‘cords’ should not be pronounced as S but Z. The reason for this is that when a voiced consonant precedes ‘s’, it often sounds as Z:cords – cordZbirds – birdZgangs – gangZbulbs – bulbZ Decision – deciZHionGenre – ZHenreCordS?Lastly, note that the ‘s’ in ‘cords’ should not be pronounced as S but Z. The reason for this is that when a voiced consonant precedes ‘s’, it often sounds as Z:cords – cordZbirds – birdZgangs – gangZbulbs – bulbZ Genre – ZHenreCordS?Lastly, note that the ‘s’ in ‘cords’ should not be pronounced as S but Z. The reason for this is that when a voiced consonant precedes ‘s’, it often sounds as Z:cords – cordZbirds – birdZgangs – gangZbulbs – bulbZ CordS?Lastly, note that the ‘s’ in ‘cords’ should not be pronounced as S but Z. The reason for this is that when a voiced consonant precedes ‘s’, it often sounds as Z:cords – cordZbirds – birdZgangs – gangZbulbs – bulbZ CordS?Lastly, note that the ‘s’ in ‘cords’ should not be pronounced as S but Z. The reason for this is that when a voiced consonant precedes ‘s’, it often sounds as Z:cords – cordZbirds – birdZgangs – gangZbulbs – bulbZ Lastly, note that the ‘s’ in ‘cords’ should not be pronounced as S but Z. The reason for this is that when a voiced consonant precedes ‘s’, it often sounds as Z:cords – cordZbirds – birdZgangs – gangZbulbs – bulbZ cords – cordZbirds – birdZgangs – gangZbulbs – bulbZ birds – birdZgangs – gangZbulbs – bulbZ gangs – gangZbulbs – bulbZ bulbs – bulbZ